🧪 Part‑time Conversion Rate Optimization (CRO) Specialist (Path to Full‑time Lead)
Posted 2025-08-23
Remote, USA
Full Time
Immediate Start
<p style="min-height:1.5em"><strong>Be Part of a Mission-Driven Team</strong></p><p style="min-height:1.5em">At Foundry for Good, we don’t just build businesses—we build businesses that do good. Across our family of brands, we support nonprofits, trade associations, and mission-driven organizations with innovative software, impactful marketing strategies, and tools that empower positive change.</p><p style="min-height:1.5em">Here’s why you’ll love working with us:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Stability & Growth</strong>: We’re 100% self-funded, with no outside investors or debt, meaning long-term stability and thoughtful growth.</p></li><li><p style="min-height:1.5em"><strong>People-First Culture</strong>: Our 95%+ employee retention rate reflects our commitment to competitive pay, respect, and career development.</p></li><li><p style="min-height:1.5em"><strong>Global Collaboration</strong>: Work with talented team members in the US and the Philippines who share your drive for excellence and impact.</p></li><li><p style="min-height:1.5em"><strong>Mission-Focused Work</strong>: Every role here supports organizations making the world a better place.</p></li></ul><p style="min-height:1.5em">If you’re ready to grow your career while making a difference, we’d love to hear from you!</p><p style="min-height:1.5em"><a target="_blank" rel="noopener noreferrer" href="https://vimeo.com/1059846216/d84c59a1e7?share=copy">Watch Our "Meet the Team" Video</a></p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Why this role rocks</strong></p><p style="min-height:1.5em">Tired of shuffling marginal button‑color tests? </p><p style="min-height:1.5em">Here you’ll <strong>design the entire CRO program from scratch</strong> for mission‑driven B2B SaaS sites that already pull meaningful traffic. </p><p style="min-height:1.5em">Part-time for the first 3‑6 months, and you’ll have the opportunity to step into a full‑time leadership seat to scale the practice.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Meet the Team<br></strong>We currently have 100+ team members who live in the Philippines, who have been fantastic team members, and we’re excited to add new team members to this new role! </p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What you’ll own</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Sales collateral</strong> – slide deck & 1‑pager pricing sheet, created once at kickoff (refresh as needed)</p></li><li><p style="min-height:1.5em"><strong>Webpage copy</strong> – service‑line landing page, created once at kickoff</p></li><li><p style="min-height:1.5em"><strong>Thought leadership</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">1× 30‑min webinar (topic + slides + live delivery), Monthly</p></li><li><p style="min-height:1.5em">2× outbound/ nurture emails (HubSpot), Monthly</p></li><li><p style="min-height:1.5em">2× LinkedIn posts (your byline or founder ghostwritten), Monthly</p></li><li><p style="min-height:1.5em">1× AI‑assisted blog post (1,000 ± words), Monthly</p></li></ul></li></ul><p style="min-height:1.5em"><strong>Day‑to‑day you will…</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Audit funnels with GA4, Hotjar, and Clarity; identify drop‑offs.</p></li><li><p style="min-height:1.5em">Draft hypotheses, set success thresholds, and launch A/B or MVT tests with VWO (or your preferred tool).</p></li><li><p style="min-height:1.5em">Coordinate lightweight dev tweaks (HTML/CSS) when needed.</p></li><li><p style="min-height:1.5em">Turn every test result—win <strong>or</strong> learn—into snackable content for emails, posts, and webinars.</p></li><li><p style="min-height:1.5em">Report wins & next steps to our Service Development Manager in a weekly 30-minute checkpoint (held between 8 a.m.–12 p.m. ET).</p></li></ul><p style="min-height:1.5em"><strong>Success looks like…</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Sales deck becomes a paid diagnostic product.</p></li><li><p style="min-height:1.5em">We’re confident enough in the motion to flip you to <strong>full‑time Service‑Line Lead</strong> (competitive PH salary + growth upside).</p></li></ul><p style="min-height:1.5em"><strong>Must‑have chops</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">5+ yrs running CRO programs: test design, stats interpretation, GA4 funnels.</p></li><li><p style="min-height:1.5em">Fluent with Hotjar/Clarity heat‑maps, VWO (or equivalent), basic HTML/CSS edits.</p></li><li><p style="min-height:1.5em">Clear copy instincts for headline/CTA variants.</p></li><li><p style="min-height:1.5em">Crystal‑clear English; you’ll present findings live on webinars.</p></li><li><p style="min-height:1.5em">Degree from UP, DLSU, Ateneo, UST</p></li><li><p style="min-height:1.5em">Reliable WFH setup in the Philippines.</p></li></ul><p style="min-height:1.5em"><strong>Nice‑to‑haves</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">User‑research interviews & JTBD surveys.</p></li><li><p style="min-height:1.5em">Copy‑testing frameworks (e.g., 5‑second tests).</p></li><li><p style="min-height:1.5em">SQL‑level attribution experience.</p></li></ul><p style="min-height:1.5em"><strong>Compensation & path</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Part‑time flat rate:</strong> <strong>USD $500–$800/month</strong> for the first 3–6 months (10–15 hrs/week).</p></li><li><p style="min-height:1.5em"><strong>Conversion:</strong> Full‑time salary <strong>competitive with senior PH talent</strong>—exact number based on your impact.</p></li><li><p style="min-height:1.5em">Growth mindset culture: bias for action, low‑ego collaboration, data‑driven experimentation.</p></li></ul><p style="min-height:1.5em"></p>