Channel Marketing Expert
Posted 2025-08-23
Remote, USA
Full Time
Immediate Start
<p style="min-height:1.5em"><strong>We're making the world of digital assets accessible and secure for everyone.</strong><br><strong>Join the mission.</strong></p><p style="min-height:1.5em"> </p><p style="min-height:1.5em">Founded in 2014, Ledger is the global platform for digital assets and Web3. Over 20% of the world’s crypto assets are secured through our Ledger Nanos. Headquartered in Paris and Vierzon, with offices in UK, US, Switzerland and Singapore, Ledger has a team of more than 500 professionals developing a variety of products and services to enable individuals and companies to securely buy, store, swap, grow and manage crypto assets – including the Ledger hardware wallets line with more than 6 millions units already sold in 200 countries.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">At Ledger, we embody the values that make us unique: Pragmatism, Audacity, Commitment, Trust and Transparency. Hear from our employees how they shape the work we do <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Pzpxkb0_iFQ"><u>here</u></a>.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em">As the Channel Marketing Expert, you will be responsible for defining, building, and executing Ledger's global channel marketing strategy. You'll drive disruptive and revenue-maximizing initiatives across our wholesale ecosystem, ensuring Ledger's brand image and tone of voice are consistently elevated across all touchpoints.</p><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>Your mission</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Strategic Leadership</strong>: Develop and own the overarching channel marketing strategy for Ledger, identifying innovative opportunities to maximize revenue and increase brand awareness through our major wholesale partners (e.g., consumer electronics retailers, crypto/NFT platforms).</p></li><li><p style="min-height:1.5em"><strong>Brand Guardianship</strong>: Protect and enhance Ledger's brand image across all channels, ensuring a cohesive and premium consumer journey that mirrors Ledger's tone of voice.</p></li><li><p style="min-height:1.5em"><strong>Cross-Functional Collaboration</strong>: Serve as the primary marketing contact, fostering strong relationships and achieving alignment with internal teams, including Sales Account Managers, and the wider Marketing, Content, and Design teams.</p></li><li><p style="min-height:1.5em"><strong>External Partnerships</strong>: Build and nurture robust relationships with external partner marketing teams, ensuring collaborative and effective campaign execution.</p></li><li><p style="min-height:1.5em"><strong>Campaign Orchestration</strong>: Lead the planning and execution of global online and offline campaigns that successfully launch new products, drive sales from awareness to conversion, and keep assets updated with Ledger's marketing calendar.</p></li><li><p style="min-height:1.5em"><strong>Web3 & NFT Innovation</strong>: Leverage a deep understanding of the Web3 ecosystem to conceptualize and implement cutting-edge projects, including NFT claim initiatives, to engage our audience and drive adoption.</p></li><li><p style="min-height:1.5em"><strong>Performance & Optimization</strong>: Rigorously analyze campaign performance and ROI, using data-driven insights to continuously optimize strategies and achieve ambitious goals.</p></li><li><p style="min-height:1.5em"><strong>Market Intelligence</strong>: Stay at the forefront of industry news and key actors within the consumer electronics, crypto, and Web3 landscapes.</p></li><li><p style="min-height:1.5em"><strong>Budget Ownership</strong>: Autonomously pilot and manage the channel marketing budget to maximize impact and achieve strategic objectives.</p></li><li><p style="min-height:1.5em"><strong>Operational Excellence with Future Growth</strong>: Be highly operational in setting up and executing strategies, with the potential to build and lead a channel marketing team as the function grows.</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What we’re looking for: </strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Previous experience in online and offline brand marketing with retailers within an international environment</p></li><li><p style="min-height:1.5em">Strong influence and collaboration skills, combined with a disruptive mindset</p></li><li><p style="min-height:1.5em">Strong business acumen and a data-driven approach</p></li><li><p style="min-height:1.5em">Excellent organizational ability</p></li><li><p style="min-height:1.5em">Strong appetite for the crypto / Web3 ecosystem</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em"><strong>What’s in it for you?</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>Equity</strong>: Employees are the foundation of our success, and we award stock options so you can share in that success as we grow.</p></li><li><p style="min-height:1.5em"><strong>Flexibility</strong>: A hybrid work policy.</p></li><li><p style="min-height:1.5em"><strong>Social</strong>: Frequent social events, snacks and drinks</p></li><li><p style="min-height:1.5em"><strong>Medical</strong>: Comprehensive health insurance policy offering extensive medical, dental and vision care coverage.</p></li><li><p style="min-height:1.5em"><strong>Well-being</strong>: Personal development, coaching & fitness with our dedicated partners.</p></li><li><p style="min-height:1.5em"><strong>Vacation</strong>: Five weeks of paid leave per year, in addition to national holidays and rest & relaxation (RTT) days.</p></li><li><p style="min-height:1.5em"><strong>High tech:</strong> Access to high performance office equipment and gadgets, including Apple products.</p></li><li><p style="min-height:1.5em"><strong>Transport</strong>: Ledger reimburses part of your preferred means of transportation.</p></li><li><p style="min-height:1.5em"><strong>Discounts</strong>: Employee discount on all our products.</p></li></ul><p style="min-height:1.5em"></p><p style="min-height:1.5em">We are an equal opportunity employer for all without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age.</p><p style="min-height:1.5em"></p>