Brand Lead

<p>US Mobile sells lines to ATT/TMO/VZO at wholesale prices, with international roaming, pooled / family plans, and dual sim (carrier switching) -- no deadspots. Think Mint Mobile and Google Fi, but cheaper and more features. We're #1 Phone Plan Provider on Consumer Reports (not bought), and Jack Dorsey unsolicitedly tweeted about us :'). "US Mobile is very good."</p><p><br></p><p>We make $150M in ARR and over 100% year-over-year growth, with a budget for advertising this year to finally put us on the mainstream map: SuperBowl Ad, commercials, etc. We're also &lt; 90 person startup, and cash-flow positive, so your equity is already worth real dollars in the secondary market (and growing!)</p><p><br></p><p>After 10 years in the game and establishing a cash-flow positive service, we're working with an amazing, reputable rebrand agency (COLLINS) for our new look and strategy to acquire our next 1M+ lines. You'll join as the most senior Brand IC to push this bar higher, define our brand guidelines, and create assets potentially seen on a Superbowl Ad, commercials, social media, etc. Our brand is non-corporate, and close to / champions real users.</p>\n<p></p><p><br></p><b>Your work includes</b><ul><li>Impeccable visual skills in type, color theory, textures, grid systems, etc.</li><li>Iterate with external agency on new brand assets and guidelines. They’ll propose a few concepts, you'll push the bar higher. (Aug and on)</li><li>Create Brand Extensions for Landing Pages, Digital &amp; Physical Ads, Emails, Video Thumbnails, Campaigns, Assets for App Experiences.</li><li>Create Internal Brand Guidelines with/for your Brand Team to follow</li><li>Lead the Brand team towards consistency and adherance towards Brand Guidelines.</li></ul><p><br></p><b>Responsbilities</b><ul><li>Grow and manage your Brand Team. (Brand IC's, possibly Copywriters)</li><li>Complete requests from Growth Campaigns, Marketing / Landing Pages, Advertising.</li><li>Care about high quality on high-impact, high-exposure projects.</li><li>Lead is a shepherd for consistency and unified creative direction for Brand. Enforce guidelines post-COLLINS. Manage creatives to make awesome deliverables across touchpoints: digital ads, physical ads, commercials, OOH, etc.</li><li>Bonus: Experience in Growth Campaigns, can advise where to spend marketing dollars for best ROI. Experience directing commercials.</li></ul><p><br></p><b>Design Team</b><ul><li>1 Product Design Lead (Remote)</li><li>3 Product Designers (Remote, 2 NYC)</li><li>1 Brand Designer (Remote)</li><li>2 Staff/Senior Product Design (Hiring)</li><li>2 Staff/Senior Brand Design (Hiring)</li></ul><p><br></p><b>Benefits/Perks</b><ul><li>Annual Offsite to hack &amp; meet the team. 2024 Japan. 2025 Hawaii.</li><li>$100/mo USM credit for your phone / family / friends etc</li><li>Gym Reimbursement</li><li>Flexible PTO</li><li>Medical, Dental, and Vision Plans</li></ul><p><br></p><p></p>\n<div>$180,000 - $240,000 a year</div>\n<p>Think you could be a great fit? Apply to learn more!</p>