Country Growth & Marketing Strategy Manager

<p><strong>About the company:</strong><br>Our client is a fast-growing tech start-up that is revolutionizing the way travelers stay connected to the internet abroad. With a diverse team of over 350 professionals, they are helping millions of travelers stay connected across more than 180 destinations worldwide.</p><p></p><p><strong>About the role:</strong><br>Our client is looking for a strategic, entrepreneurial, and results-driven Country Growth &amp; Marketing Strategy Manager to lead their market entry and scale-up in China. This is a foundational role, the first local hire on the ground, and the selected candidate will spearhead the go-to-market strategy, build brand awareness, drive user acquisition across Chinese digital platforms, and oversee local partnerships.This is a hands-on role with high autonomy, ideal for someone who thrives in fast-paced environments and is eager to build and scale from the ground up.</p><p></p><p><strong>Key Responsibilities</strong></p><ul> <li> <strong>Go-to-Market Leadership:</strong>&nbsp;Lead the market entry in China, developing and executing a phased launch and scale strategy.</li> <li> <strong>Performance Marketing:</strong>&nbsp;Own digital acquisition across platforms such as WeChat, Xiaohongshu, Baidu, Douyin, Weibo, etc. Optimize for growth KPIs like CAC, ROAS, and LTV.</li> <li> <strong>Localization Strategy:</strong>&nbsp;Adapt the value proposition and product messaging for the Chinese audience.</li> <li> <strong>Partnership &amp; Agency Management:</strong>&nbsp;Identify and manage local growth partners, digital agencies, affiliate channels, and e-commerce collaborators.</li> <li> <strong>Brand Building:</strong>&nbsp;Work together with agencies to launch integrated campaigns to grow brand awareness. Develop influencer partnerships and community strategies to drive word-of-mouth.</li> <li> <strong>Market Intelligence:</strong>&nbsp;Stay ahead of competitive movements, consumer trends, platform shifts, and emerging growth opportunities.</li> <li> <strong>Regulatory Oversight:</strong>&nbsp;Coordinate with internal legal teams and local counsel to ensure all campaigns and product offerings comply with Chinese regulations.</li> <li> <strong>Initial Team Setup:</strong>&nbsp;Play a key role in building the future local team and operational infrastructure as the market grows.</li> </ul><p><strong>Requirements</strong></p><ul> <li>4+ years in management consulting, strategy, or strategic/performance marketing roles ideally within a startup, scale-up, or tech-driven environment.</li> <li>Proven success launching or growing digital products in the Chinese market.</li> <li>Strong grasp of performance marketing, digital marketing KPIs, and tools for campaign optimization and reporting.</li> <li>Based in Mainland China is a must.</li> <li>Deep knowledge of the Chinese market.</li> <li>Fluent in Mandarin Chinese and English.</li> <li>Experience managing external partners, agencies, and cross-functional stakeholders.</li> <li>Self-starter with a data-driven mindset, strategic thinking, and high executional autonomy.</li> <li>Experience managing cross-functional projects.</li> <li>Proactive.</li> <li>MBA is a plus.</li> </ul><p><strong>Benefits</strong></p><ul> <li>Be the first hire in a strategically critical market.</li> <li>Own and shape a high-impact business from Day 1.</li> <li>Join a fast-growing global startup with a remote-first culture.</li> <li>Access to a passionate, international team and exciting travel-tech space.</li> </ul>