Campaign/Creative Strategist

<p>This role bridges research and ideas. You will study audiences, shape campaign concepts, and work with designers and writers to present them. When resources are tight, you can still write the headline or sketch the frame yourself. You will work closely with clients to bring to life what they can see in their mind's eye but cannot describe in words easily.</p><p><strong>Consumer &amp; Cultural Insighting</strong></p><ul><li>Blend desk research, social listening, and field interviews to surface human truths.</li></ul><p><strong>Idea Origination &amp; Packaging</strong></p><ul> <li>Craft territories, taglines, and campaign narratives that sing in decks.</li> <li>Direct designers in visualising mood boards and mock-ups.</li> </ul><p><strong>Pitch Leadership</strong></p><ul> <li>Orchestrate AOR-style pitches from POV development to show-flow choreography.</li> <li>Present concepts with engaging storytelling and structured logic.</li> </ul><p><strong>Creative QA &amp; Iteration</strong></p><ul><li>Ensure executions ladder back to the strategy; jump in with copy or layout tweaks when resources thin.</li></ul><p><strong>Cross-Functional Alignment</strong></p><ul><li>Translate creative vision into channel-specific briefs for media, content, and dev teams.</li></ul><p><strong>Requirements</strong></p><ul> <li> <strong>3 to 6 years</strong>&nbsp;in creative or brand strategy; prior life as copywriter, art director, or planner.</li> <li>Portfolio of campaigns that moved both hearts and metrics.</li> <li>Comfortable in Figma/Keynote/PowerPoint and qualitative research tools.</li> <li>Gravitas in the room - can defend insights and adapt under fire.</li> </ul><p><strong>Benefits</strong></p><p><strong>Salary / Location</strong></p><ul> <li>S$4,000 to S$8,000 per month.</li> <li>Fully remote.</li> </ul>