B2B Product Manager

<h3><strong>About ScholarshipOwl</strong></h3><p>ScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 11 million Gen Z students to private scholarships — and to the brands that power them. Our mission is to make education financing fun and accessible, while giving brands a new, consent-driven way to reach the next generation.</p><p>We help <strong>students win more scholarships</strong> and help <strong>brands win the next generation of customers</strong> — all through a personalized, AI-powered platform that matches students to scholarships they can actually win.<br></p><h3><strong>The Role</strong></h3><p>We’re looking for a <strong>Senior Product Manager (B2B)</strong> to lead the evolution and growth of our early-stage brand platform, <strong>ScholarshipOwl for Business</strong>. This product helps brands engage Gen Z through performance-driven scholarship campaigns that generate permissioned leads, build brand trust, and deliver real business outcomes.</p><p>This role is not just about building features — <strong>you’ll be directly responsible for product growth and shaping our go-to-market strategy</strong>. You’ll partner closely with sales to generate demand, qualify leads, and create a frictionless product experience that supports both top-line revenue and long-term adoption.</p><p>This is a hands-on, cross-functional leadership role — ideal for someone who thrives in ambiguity, owns outcomes, and knows how to build and grow products in lean, early-stage environments.<br></p><h3><strong>Your First 6–12 Months</strong></h3><ul><li><p><strong>Create and execute the B2B product and go-to-market strategy</strong>, working closely with the VP of Product and CEO</p></li><li><p>Define and drive the <strong>product’s role in customer acquisition, activation, and expansion</strong></p></li><li><p>Partner with <strong>Sales</strong> to drive growth and define how product supports a hybrid sales + product-led GTM motion<br></p></li></ul><h3><strong>What You’ll Do</strong></h3><ul><li><p>Own and drive growth: Translate broad business goals into strategies that generate qualified leads, accelerate pipeline, and increase B2B revenue</p></li><li><p>Drive product strategy, roadmap, and prioritization for B2B products</p></li><li><p>Lead cross-functional collaboration with <strong>sales, engineering, and design</strong></p></li><li><p>Conduct continuous product discovery with both internal and external stakeholders</p></li><li><p>Identify AI-powered opportunities to enhance campaign creation, targeting, and analytics</p></li><li><p>Improve onboarding, targeting, segmentation, and campaign performance UX</p></li><li><p>Validate and deliver new campaign model</p></li></ul><br><br><h3><strong>What You’ll Bring</strong></h3><ul><li><p>5+ years of product management experience, with a <strong>strong B2B</strong> background</p></li><li><p>Experience working in <strong>early-stage or ambiguous product environments</strong></p></li><li><p>Track record of driving <strong>product-led growth</strong> or working closely with <strong>sales/marketing</strong></p></li><li><p>Strong strategic thinking and roadmap ownership</p></li><li><p>Hands-on experience with <strong>continuous product discovery</strong> in B2B settings</p></li><li><p>Comfort using tools like Mixpanel, HubSpot, and Notion</p></li><li><p>Fluency with <strong>lean development</strong>, fast iteration, and cross-functional execution</p></li><li><p>Bonus: Background in marketing tech, adtech, or demand generation platforms<br></p></li></ul><h3><strong>How We Work</strong></h3><p>We’re a remote-first, bootstrapped startup with a bias toward action. We value:</p><ul><li><p><strong>Business outcomes over outputs</strong></p></li><li><p><strong>Fast, scrappy iteration over perfection</strong></p></li><li><p><strong>Honest, clear communication over politics</strong></p></li><li><p><strong>User trust over short-term growth hacks</strong></p></li><li><p><strong>Autonomy with accountability</strong> — no micromanaging<br></p></li></ul><h3><strong>Why Join Us?</strong></h3><p>You’ll shape the future of a category-defining B2B product that gives brands a new, high-ROI channel to reach Gen Z through education and purpose. You’ll also:</p><ul><li><p>Own high-impact, 0→1 initiatives</p></li><li><p>Shape go-to-market strategy, not just execution</p></li><li><p>Work closely with the VP of Product, CEO, and Head of Sales</p></li><li><p>Operate in a fast, nimble team where your work matters deeply</p></li></ul><p>Ready to help brands win the next generation of customers — while helping students win their futures?</p><p><strong>Apply now and help us define the future of scholarship marketing.</strong></p>