CRM Manager (6 Month FTC)

<b>Description</b><br><p><br></p><p>Curve was founded with a rebellious spirit, and a lofty vision; to truly simplify your finances, so you can focus on what matters most in life.</p><p><br></p><p>That’s why Curve puts your finances simply at your fingertips, so you can make smart choices on how to spend, send, see and save your money. We help you control your financial life, so you can go out and live the life you want to live.</p><p><br></p><p>With Curve you can spend from all your accounts, track spend behaviour and provide insights, and security to protect you from fraud. For the first time giving you bright insights and control of all your money in one beautiful place.</p><p><br></p><p>We’re developing a ground-breaking product with our customers at the core. Our user base is growing rapidly and we have exceptional metrics. We have funding from the leading names in tech investment, and a visionary leadership team who wants everyone who joins this remarkable adventure, to have the autonomy to masterfully develop their expertise.</p><p><br></p><p><strong><em>Welcome to Curve. On a mission to help you live inspired.</em></strong></p><p class="ql-align-justify"><br></p><p class="ql-align-justify">As a CRM Manager, you will play a critical role in designing, delivering, and optimising CRM campaigns that drive customer engagement, retention, and lifetime value across our UK and EEA markets. Reporting into the CRM Manager and working closely with the Growth team, you will be responsible for managing our customer lifecycle communications from onboarding flows to activation&nbsp; and retention journeys.</p><p class="ql-align-justify"><br></p><p class="ql-align-justify">This role will support key growth initiatives, helping Curve scale its CRM operations during a period of expansion. You will leverage data, insights, and marketing automation tools to deliver personalised and impactful customer experiences.</p><p class="ql-align-justify"><br></p><p><strong>Key Accountabilities:</strong></p><p><br></p><ul><li>Own the end-to-end delivery of multi-channel CRM campaigns (email, push, in-app, SMS) that drive customer engagement and retention.</li><li>Collaborate with the Growth, Product, and Data teams to design lifecycle journeys tailored to customer segments across the UK and EEA.</li><li>Manage campaign execution within our CRM platform, ensuring flawless delivery, QA, and compliance with GDPR and local regulations.</li><li>Analyse campaign performance, customer engagement metrics, and retention trends, providing actionable insights and optimisation strategies.</li><li>Test, learn, and scale initiatives such as personalisation, dynamic content, and automation to improve customer experience.</li><li>Act as a CRM subject-matter expert, advising stakeholders on best practices and emerging trends in lifecycle and retention marketing.</li></ul><p><br></p><p><strong>Skills &amp; Experience:</strong></p><p><br></p><ul><li>Proven experience in CRM, lifecycle marketing, or retention roles within a fintech, financial services, or consumer technology company.</li><li>Hands-on expertise with CRM tools (Braze, Iterable, Salesforce Marketing Cloud, or similar).</li><li>Strong understanding of customer segmentation, automation, and personalisation strategies.</li><li>Data-driven mindset with the ability to translate insights into actionable campaign strategies.</li><li>Familiarity with GDPR and regulatory requirements for CRM communications in the UK and EEA.</li><li>Excellent communication, project management, and stakeholder management skills.</li></ul><p><br></p><p><strong><span class="ql-cursor"></span>Benefits:</strong></p><ul><li>25 days plus bank holidays</li><li>Bonus days off for Learning &amp; Development, Mental Wellbeing, Birthday, Moving House &amp; Christmas</li><li>Working abroad policy (up to 60 calendar days per year)</li><li>Bupa Health Insurance (YuLife)</li><li>Life insurance powered by AIG (5x Annual Salary)</li><li>Pension Scheme powered by “People’s Pension”</li><li>EAP (Mental health &amp; wellbeing support, Life coach, Career coach)</li><li>24/7 GP access (Smart Health via YuLife)</li><li>Annual subscriptions to Meditopia &amp; FIIT for your mind and body (via YuLife)</li><li>Discounted shopping vouchers (via YuLife)</li><li>Enhanced parental leave</li><li>Ride to work scheme &amp; Season ticket loan</li><li>Electric car scheme</li><li>Six nights of Night Nanny for new parents</li><li>Free Curve subscription for you and your +1</li></ul><br> <b>Requirements</b><br>None<br> <b>Benefits</b><br>None<br> <b>Key Accountabilities</b><br>None<br>