Customer Marketing Manager
Posted 2025-08-23
Remote, USA
Full Time
Immediate Start
<meta><p dir="ltr" style="font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;margin:16px="" 0px;padding:0px;text-indent:0px;text-align:left;"=""><span style="font-size:11pt;white-space:pre-wrap;">The Customer Marketing Manager role develops and implements community engagement and brand activation programs for EVERFI’s largest-value customers with the goal of driving customer engagement, satisfaction, and retention. The Manager collaborates with the Account Management team to establish marketing goals for each customer in their assigned portfolio, and develops marketing materials (collateral, events, videos, social media content, etc.) that support those goals. The Manager also defines needs and requirements for customer launch events and other live student engagements in order to help customers connect with the students and educators who are benefiting from their educational investment. </span></p><p dir="ltr" style="font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;margin:0px;padding:0px;text-indent:0px;text-align:left;"=""><span style="font-size:11pt;white-space:pre-wrap;">This role presents an opportunity to collaborate with sports leagues and teams, as well as some of the nation’s leading brands in financial services and healthcare, to help these customers showcase their commitment to the communities they serve.</span><span style="color:rgb(209,52,56);font-size:11pt;white-space:pre-wrap;"> </span></p><p style="font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;margin:0px;padding:0px;text-indent:0px;text-align:left;"=""><span style="color:rgb(209,52,56);font-size:11pt;white-space:pre-wrap;"> </span></p><p dir="ltr" style="font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;margin:0px;padding:0px;text-indent:0px;text-align:left;"=""><b><strong style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">Responsibilities </strong></b><span style="color:rgb(32,32,34);font-size:11pt;white-space:pre-wrap;"> </span></p><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Lead and manage customer engagement programs for Everfi clients, including in-person and virtual event strategy, student scholarship contests, teacher engagement contests, social media campaigns, and other promotions. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Collaborate with team members across the customer lifecycle (including Sales and Customer Success) to create marketing strategy and lead marketing execution for each customer in assigned portfolio</span><span style="color:rgb(0,0,0);font-size:11pt;white-space:pre-wrap;">. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Project manage the development of creative assets including collateral, videos, social media campaigns, case studies and other marketing materials in collaboration with Creative Services and external vendors. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Define requirements and success metrics for customer launch events, including logistics, design, signage and attendee management, social media strategy, and drafting of press materials. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Develop scalable resources that can be leveraged across all customers including marketing toolkits, event playbooks, social media templates. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Track and report on key metrics (budget, customer satisfaction surveys) to inform future improvements and find efficiencies. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Maintain strong knowledge and understanding in applicable industries served by the organization (e.g. sports, financial services, K12 education, healthcare, etc.) and how EVERFI’s products support industry-relevant education. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Other job-related duties as assigned. </span></li></ul><p style="font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;margin:0px;padding:0px;text-indent:0px;text-align:left;"=""><br></p><p dir="ltr" style="font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;margin:0px;padding:0px;text-indent:0px;text-align:left;"=""><b><strong style="color:rgb(32,32,34);font-size:11pt;white-space:pre-wrap;">Qualifications </strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Bachelor's degree or equivalent experience. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Minimum of 4 years of experience in marketing or sponsorship activation, including a minimum of 1 year of client-facing experience required. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Project management experience required. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Ability to own end-to-end production of new marketing campaigns from concept to delivery. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Strong verbal and written communication skills, ability to tailor messages and influence audience. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Experience managing 50+ person events (logistics, run of show development, etc.), including virtual events. Experience managing VIP speakers preferred. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Strong attention to detail and copy-editing skills. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Experience using a Marketing Automation Platform required. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Experience using a Customer Relationship Management system, Salesforce preferred. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Ability to travel up to 20%. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Experience working with sports leagues or clubs helpful. </span></li></ul><ul data-pattern="discCircleSquare" data-depth="1" style="margin:16px 0px;font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li dir="ltr" style="margin-top:0px;margin-bottom:0px;margin-left:0px;font-size:11pt;line-height:1.38;"><span style="font-size:11pt;white-space:pre-wrap;">Experience with Adobe Creative Suite preferred. </span></li></ul><p style="font-style:normal;font-weight:400;font-size:11pt;line-height:1.38;font-family:" basel="" grotesk",arial,sans-serif;margin:0px;padding:0px;text-indent:0px;text-align:left;"=""><span style="font-size:11pt;white-space:pre-wrap;"> </span></p>