Search Engine Optimization Specialist - Marketing Technology

About the position

Responsibilities

• Analyzing and identifying gaps and opportunities in website content, optimizing pages for improved search results, building links, and advising on content creation.
• Contributing to in-depth content strategy based on keyword and market research.
• Identifying and collaborating to address technical issues impacting SEO performance.
• Staying updated on search trends and algorithm updates that might impact site performance, including zero-click search.
• Educating colleagues and clients on SEO best practices, expectations, and the value of SEO efforts.
• Working with cross-functional teams to promote impactful SEO content that increases organic reach.
• Responsible for SEO analytics, keyword research, competitor analysis, link building, and performance tracking.

Requirements

• Bachelor's degree in marketing, communications, journalism, technology, business, or related field.
• Five (5) years of experience with SEO and quantitative and qualitative analysis activities.
• Experience with analytics and SEO platforms, ideally Adobe Customer Journey Analytics and Semrush.
• Experience working with content/experience management systems, with strong knowledge of the intersection between SEO and personalization efforts.

Benefits

• Hybrid work schedule
• Standard hours of 40 per week
• Competitive salary range of \$29.98 - \$43.10 per hour based on experience