CRM Manager

<b>Description</b><br><p>eTeacher Group is an EdTech pioneer and innovator that has been on the cutting edge of educational technology since its foundation. Today our company has grown to over 800 employees while we deliver high quality live courses to over 50,000 students a year on our online Learning Platform. Our strategy is to continue on our path of innovation to deliver personalized, outcome focused learning experiences, by leveraging AI technology and advanced teaching methodologies.</p><p>We are looking for a results-driven and strategic <strong>CRM Manager</strong> to lead the development and execution of high-impact CRM and email marketing strategies focused on customer acquisition and engagement. This role requires a balance of strategic thinking, hands-on campaign execution, data analysis, and team leadership. The ideal candidate thrives in a fast-paced environment and is passionate about leveraging customer data to drive personalized, multi-channel communication.</p><p>&nbsp;<strong>Responsibilities:</strong></p><p><strong>&nbsp;CRM Strategy &amp; Leadership</strong></p><ul><li>Develop and execute CRM strategies aligned with company and brand objectives.</li><li>Define and oversee customer journeys, segmentation, and personalization initiatives.</li><li>Drive innovation in automation and customer lifecycle marketing.</li><li>Provide vision, leadership, and mentorship to the CRM team.</li></ul><p><strong>Team Management</strong></p><ul><li>Lead and manage a CRM team including campaign managers and specialist, automation expert and a project manager.</li><li>Assign responsibilities, set priorities, and ensure smooth delivery of all CRM projects.</li><li>Coach, develop, and evaluate team members to foster growth and performance.</li><li>Build a collaborative, results-driven, and creative work environment.</li></ul><p><strong>Brand &amp; Customer Experience</strong></p><ul><li>Ensure CRM communications are aligned with the brand’s voice, tone, and identity.</li><li>Collaborate with brand, marketing, and sales teams to maintain brand consistency.</li><li>Develop creative, customer-focused messaging that strengthens engagement and loyalty.</li></ul><p><strong>Data-Driven Marketing</strong></p><ul><li>Leverage customer data and BI insights to drive decision-making and personalization.</li><li>Define, track, and optimize KPIs for campaign performance, engagement, and retention.</li><li>Implement A/B testing and continuous optimization to maximize results.</li></ul><p><strong>Campaign &amp; Automation Oversight</strong></p><ul><li>Supervise planning and execution of multi-channel CRM campaigns (email, SMS, WhatsApp, social).</li><li>Ensure effective use of automation platforms for scalable, personalized communication.</li><li>Oversee end-to-end project execution, ensuring deadlines and quality standards are met.</li></ul><p><strong>Cross-Functional Collaboratio</strong>n</p><ul><li>Partner with Product, Marketing, Sales, and BI teams to align CRM with overall business goals.</li><li>Ensure data integrity, compliance, and smooth integration across systems.</li><li>Act as the key CRM representative in company-wide strategic discussions.</li></ul><br> <b>Requirements</b><br><ul><li>Bachelor’s degree in Marketing, Business, Communications, or related field. (a plus)</li><li>2+ years of experience in CRM, email marketing, or digital campaign management.</li><li>Proven track record in developing and scaling CRM acquisition strategies.</li><li>Strong knowledge of CRM platforms (e.g., Salesforce, HubSpot) and email marketing tools.</li><li>Data-savvy, with experience in reporting tools and A/B testing.</li><li>Excellent communication, project management, and leadership skills.</li><li>Experience driving a team or direct report is preferred. -</li></ul><br>