41945962552 - LinkedIn & Twitter Content Creator/Writer

<p><strong>Position: </strong>LinkedIn &amp; Twitter Content Creator/Writer<br><strong>Job Type:</strong> Full-Time - 100% remote<br><strong>Working hours:</strong> US Timezone (PST)<br><strong><br>About Our Client</strong></p><p>Our client is a performance marketing agency specializing in scaling direct-to-consumer brands through strategic media buying, creative strategy, growth forecasting, and data analytics. They have successfully helped multiple brands scale their paid social strategies.</p><p><strong>Role Overview</strong><br>We’re seeking a strategic social media ghostwriter/content creator to build and amplify our CEO’s personal brand on Twitter and LinkedIn.</p><p><strong>Key Responsibilities</strong></p><p><strong>1. Content Strategy &amp; Creation</strong></p><ul> <li>Develop &amp; execute Twitter + LinkedIn strategies, positioning the CEO as a thought leader</li> <li>Create 15–20 Twitter posts/week and 2+ LinkedIn posts/week</li> <li>Write strategic Twitter threads on methodology, case studies, and insights</li> <li>Simplify complex marketing concepts for DTC founders &amp; marketing leaders</li> <li>Build platform-specific series highlighting creative strategy, media buying, and incrementality measurement</li> </ul><p><strong>2. Brand Voice &amp; Authenticity</strong></p><ul> <li>Master CEO’s voice, tone, and style through regular collaboration</li> <li>Align all content with expertise in private equity, performance marketing, and agency operations</li> <li>Maintain brand guidelines while adapting for platform nuances</li> </ul><p><strong>3. Industry Engagement &amp; Community Building</strong></p><ul> <li>Monitor and engage with DTC, performance marketing, and paid social conversations</li> <li>Build relationships with influencers, founders, and marketing leaders</li> <li>LinkedIn: Connect with potential clients and partners</li> <li>Twitter: Participate in discussions, trending topics, and industry events</li> <li>Engage prospects discussing growth challenges or agency needs</li> </ul><p><strong>4. Lead Generation &amp; Business Development</strong></p><ul> <li>Create content targeting DTC founders, CMOs, and marketing directors</li> <li>Build content funnels from follower → lead</li> <li>LinkedIn: Target decision-makers at 7–8 figure brands</li> <li>Twitter: Build authority through real-time insights and engagement</li> <li>Work with sales to address prospect pain points in content</li> <li>Develop lead magnets, downloadable resources, and compelling CTAs</li> </ul><p><strong>5. Performance Analysis &amp; Optimization</strong></p><ul> <li>Monitor platform analytics to find high-performing, high-quality engagement content</li> <li>Track funnel from impressions → qualified leads → consultations</li> <li>A/B test content formats, CTAs, and strategies</li> <li>Provide weekly reports on:</li> <li>Follower quality</li> <li>Engagement rates</li> <li>Lead generation</li> <li>Pipeline contribution</li> <li>Continuously refine strategy based on business results</li> </ul><p><strong>Requirements</strong></p><p><strong>Marketing Expertise</strong></p><ul> <li>3+ years in performance marketing, paid social, or DTC marketing</li> <li>Deep knowledge of Facebook/Meta ads, creative strategy, and performance metrics</li> <li>Understanding of DTC growth strategies and challenges</li> <li>Familiarity with industry terminology, trends, and key players</li> </ul><p><strong>Writing &amp; Communication Skills</strong></p><ul> <li>Exceptional writing skills with social media content experience</li> <li>Ability to make complex marketing ideas engaging and accessible</li> <li>Twitter-specific content expertise (threads, polls, Spaces)</li> <li>Strong storytelling for case studies</li> </ul><p><strong>Social Media Management</strong></p><ul> <li>Proven success growing B2B executive or agency Twitter &amp; LinkedIn accounts</li> <li>Deep knowledge of algorithms, formats, and audience behaviors</li> <li>Experience with tools like Hootsuite, Buffer, Shield, LinkedIn Sales Navigator</li> <li>Expertise in adapting content cross-platform</li> </ul><p><strong>Preferred Qualifications</strong></p><ul> <li>Ghostwriting experience for executives in marketing or agency settings</li> <li>Background with performance marketing agencies or scaling DTC brands</li> <li>History of creating content that generated qualified leads</li> <li>Understanding of agency business models and client acquisition</li> </ul><p><strong>Success Metrics</strong></p><ul> <li>Follower Quality Growth: +30% per quarter in ideal client followers</li> <li>Engagement Rate: 4%+ average across platforms</li> <li>Lead Generation: 8+ qualified leads per month via content</li> <li>Pipeline Contribution: 15%+ of new consultations/proposals</li> <li>Content Performance: Consistent reach &amp; engagement on educational posts</li> </ul>