Content Creation Lead - AI

<ul style="min-height:1.5em"><li><p style="min-height:1.5em"><strong>About the team</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">At <strong>Canva</strong>, we create tools that empower the world to design. Our mission is to democratise design and unleash creativity for everyone, on every platform. Powered by talented thinkers, a world-class culture and an ambitious growth trajectory, we’re transforming the way people communicate visually—one design at a time.</p></li><li><p style="min-height:1.5em"><strong>Leonardo </strong>is Canva’s innovation playground—where we reimagine product experiences, build the next generation of creative tools, and experiment at the edge of what’s possible with emerging technology.</p></li><li><p style="min-height:1.5em">The <strong>Hype Team </strong>sits within Leonardo. This is a tight, culture-obsessed squad tasked with transforming Canva into a trend-driving, talked-about brand. Using cultural insight, rapid experimentation, and AI-powered storytelling, we create internet-native moments that make people talk—and make people create.</p></li></ul></li><li><p style="min-height:1.5em"><strong>About the role</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">As the Hype Team Lead, you’ll be the strategic force behind Canva’s trend-driven marketing. Your role is to shape the vision, steer the team, and deliver campaigns that ignite cultural momentum and drive mass awareness</p></li><li><p style="min-height:1.5em">You’ll shape the vision, lead a small but mighty team and deliver scroll-stopping campaigns that create cultural momentum. You know how to spot an early trend signal, turn it into a creative springboard and lead teams and agency partners from pitch to post with urgency and clarity</p></li><li><p style="min-height:1.5em">You’ll launch things that make people say, “Wait, Canva did that?”, and you’re hungry to do it again</p></li></ul></li><li><p style="min-height:1.5em"><strong>What you’ll do</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Set the vision and roadmap for trend-driven campaigns that make waves across TikTok, Instagram, Reddit, and emerging platforms</p></li><li><p style="min-height:1.5em">Turn AI-powered features, Canva tools, and user behaviors into viral, shareable moments</p></li><li><p style="min-height:1.5em">Lead creative sprints internally and with agencies—balancing speed with boldness.</p></li><li><p style="min-height:1.5em">Write crystal-clear briefs that combine cultural insight with creative provocation</p></li><li><p style="min-height:1.5em">Partner closely with product, brand, creator, and marketing teams to ship fast and shape the future of creative storytelling</p></li><li><p style="min-height:1.5em">Identify trends, content loops, and formats Canva can originate, join or remix</p></li><li><p style="min-height:1.5em">Champion experimentation, helping the team test, learn, and evolve quickly</p></li></ul></li><li><p style="min-height:1.5em"><strong>Who you are</strong></p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">A social-native, AI-curious creative strategist with 6+ years experience in brand, culture, or digital storytelling—ideally at a media platform, creative agency, or trend-forward brand</p></li><li><p style="min-height:1.5em">You’ve led creative projects or agile campaign squads—and know how to bring the best out of small teams or collaborators under pressure</p></li><li><p style="min-height:1.5em">You understand how trends <em>start</em>—not just when they’ve peaked—and can steer creative direction based on real-time shifts in culture</p></li><li><p style="min-height:1.5em">You move fast without losing the story, balancing instinct with strategic clarity</p></li><li><p style="min-height:1.5em">You’ve managed or worked with agencies or freelancers on tight timelines and “sprint-style” creative execution</p></li><li><p style="min-height:1.5em">Fluent in how generative AI is shaping internet culture—you’re excited by what’s possible when you put tools like Canva’s Magic Studio or ChatGPT in the hands of creators.</p></li><li><p style="min-height:1.5em">Not just tuned into culture—you help steer it</p></li></ul></li><li><p style="min-height:1.5em"><strong>What's in it for you?</strong></p><p style="min-height:1.5em">A range of benefits to set you up for every success in and outside of work. Here's a taste of what's on offer:</p><ul style="min-height:1.5em"><li><p style="min-height:1.5em">Impact the future of AI</p></li><li><p style="min-height:1.5em">Reward package including equity - we want our success to be yours too</p></li><li><p style="min-height:1.5em">Inclusive parental leave policy that supports all parents &amp; carers with 18 weeks paid leave</p></li><li><p style="min-height:1.5em">An annual Vibe &amp; Thrive allowance to support your wellbeing, social connection, office setup &amp; more</p></li><li><p style="min-height:1.5em">Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally, including remote working abroad</p></li><li><p style="min-height:1.5em">Support with your professional development</p></li><li><p style="min-height:1.5em">Fun and engaging company events, both virtual and in-person</p></li><li><p style="min-height:1.5em">20 days annual leave</p></li><li><p style="min-height:1.5em">Novated car leasing</p></li></ul></li></ul>