41045950283 - Media Buyer

<p><strong>FULL TIME</strong><br> <strong>REMOTE (must be based in Colombia)</strong></p><p><strong>Position:</strong> Media Buyer<br> <strong>Type of contract:</strong> Independent contractor<br> <strong>Working Hours:</strong> Monday to Friday, EST timezone<br> <strong>Holidays:</strong> Local Colombian holidays observed</p><p></p><p>🌎 Work from any corner of Colombia and be a part of the #remoteworkrevolution!‼️</p><p></p><h3><strong>About the Company</strong></h3><p><strong>Netblue Media</strong> is a results-driven digital marketing agency specializing in performance marketing, paid media, and strategic growth campaigns for diverse brands. We combine data-driven insights, creativity, and innovation to deliver measurable ROI for our clients.</p><p></p><h3><strong>Scope of the Role</strong></h3><p>We're looking for a highly analytical and strategic <strong>Media Buyer</strong> who thrives on data and optimization. This role involves developing and managing paid media campaigns across major digital platforms and scaling budgets profitably while working closely with internal teams.</p><p></p><h3><strong>Duties and Responsibilities:</strong></h3><ul> <li> Plan, execute, and optimize paid media campaigns across <strong>Meta (Facebook/Instagram), Google Ads, TikTok</strong>, and emerging ad networks. </li> <li> Conduct market research, audience segmentation, and competitive analysis to inform targeting strategies. </li> <li> Manage and allocate advertising budgets, ensuring performance metrics such as <strong>ROAS, CPA, CTR</strong> are achieved or exceeded. </li> <li> Monitor daily performance and implement data-driven optimizations. </li> <li> Collaborate with creatives to test new ad variations, messaging, and landing pages. </li> <li> Prepare campaign reports with clear insights and recommendations. </li> <li> Stay ahead of industry trends, platform changes, and new growth opportunities. </li> </ul><p></p><p></p><p></p><p><strong>Requirements</strong></p><h3><strong>Requirements:</strong></h3><ul> <li> 2+ years’ experience as a <strong>Media Buyer</strong> or <strong>Paid Ads Specialist</strong>, preferably in an agency setting. </li> <li> Strong command of <strong>Meta Ads Manager, Google Ads, TikTok Ads</strong>, and other digital platforms. </li> <li> Proven success managing <strong>$50K+/month ad budgets</strong> with measurable results. </li> <li> Solid understanding of funnels, attribution models, and tracking systems like <strong>GA4, UTMs, and Pixels</strong>. </li> <li> Analytical mindset with problem-solving skills and ROI-focused decision-making. </li> <li> Clear communication skills for client reporting and internal collaboration. </li> <li> Ability to manage multiple campaigns in a fast-paced, remote environment. </li> </ul><p></p><h3><strong>Preferred Qualifications:</strong></h3><ul> <li> Experience with <strong>eCommerce</strong>, lead generation, or performance-driven campaigns. </li> <li> Familiarity with tools like <strong>Hyros, Triple Whale, Supermetrics</strong>. </li> <li> Basic understanding of <strong>CRO, copywriting</strong>, and creative briefing best practices. </li> </ul><p><strong>Benefits</strong></p><p></p><h3><strong>Compensation &amp; Benefits:</strong></h3><ul> <li> Competitive salary based on experience </li> <li> Performance-based bonuses </li> <li> Remote, flexible working hours </li> <li> Fast-paced and collaborative team culture </li> <li> Opportunities for growth and skill development</li> </ul>