Associate Director, Paid Search

<p><strong>WHO WE ARE&nbsp;</strong></p>
<p>Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to <a href="https://www.zetaglobal.com">www.zetaglobal.com</a>.</p>
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<p><strong><span data-contrast="auto">THE ROLE</span></strong></p>
<p>We are looking for an experienced, intellectually curious <strong>Associate Director, Paid Search </strong>to join our in-house paid media team. As an associate director, you will help our clients achieve long-term sustainable growth by combining your search expertise with excellent client communication skills. As a subject matter expert, you should be able to confidently demonstrate to clients how your SEM strategy aligns with client business objectives. Strong candidates will have knowledge of SA360 and experience. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.&nbsp;</p>
<p><span style="font-weight: bold;">Responsibilities</span>:</p>
<ul>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">Own all facets of SEM management for campaigns under your purview: Build, Optimize, Scale.</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">Optimize to down-funnel KPIs while bidding to allowable front-end CPLs based on matured data.</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">Present campaign updates to clients during weekly status calls and implement new tactics based on business needs.</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">Effectively write ad copy and </span><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">optimize at every level (ad copy, keywords, search terms, structure)</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">Strategize with account management to plan budgets, track KPIs, and set achievable growth targets.</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">Identify and recommend new areas of growth to capitalize on market demand.</span></li>
<li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">Use SA360 to implement and troubleshoot lead tracking solutions in coordination with client teams.</span></li>
</ul>
<p><span style="font-weight: bold;">Core Competencies:</span></p>
<ul style="margin-top: 0in; margin-bottom: 0in;" type="disc">
<li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><span style="font-weight: bold; font-size: 11pt;">Growth Mindset:</span><span style="font-size: 11pt;">&nbsp;You have a proven track record of growing SEM budgets and exceeding goals.</span></span></li>
<li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><span style="font-weight: bold; font-size: 11pt;">Presentation Skills:</span><span style="font-size: 11pt;">&nbsp;You should be comfortable briefly presenting client-friendly takeaways from your campaign portfolio on a regular basis.</span></span></li>
<li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;"><span style="font-weight: bold; font-size: 11pt;">Analytical Ability:</span><span style="font-size: 11pt;"> You thrive in a data-rich environment and are accustomed to making SEM decisions based on a disciplined analytical process.</span></span></li>
</ul>
<p><strong>Requirements:&nbsp;</strong></p>
<ul style="margin-top: 0in; margin-bottom: 0in;" type="disc">
<li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">3+ years of relevant paid search experience.</span></li>
<li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">Hands-on experience in managing monthly campaign budgets of $500k+.</span></li>
<li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">SA360 Experience</span></li>
<li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif; font-size: 11pt;">Google Ads certification a plus.</span></li>
</ul>
<p><strong>BENEFITS &amp; PERKS</strong></p>
<ul>
<li>Unlimited PTO</li>
<li>Excellent medical, dental, and vision coverage</li>
<li>Employee Equity and Stock Purchase Plan</li>
<li>Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!</li>
</ul>
<p><strong>SALARY RANGE</strong></p>
<p>The salary range for this role is $75,000 - $110,000&nbsp;depending on location and experience.&nbsp;</p>
<p><strong>PEOPLE &amp; CULTURE AT ZETA</strong></p>
<p>Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.&nbsp;&nbsp;</p>
<p>We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:&nbsp; <a id="menur45rm" class="fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn" href="https://zetaglobal.com/blog/a-look-into-zetas-ergs/" target="_blank">https://zetaglobal.com/blog/a-look-into-zetas-ergs/</a>&nbsp;</p>
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