Brand Marketing Lead

<p>We are looking for an experienced and proactive <strong>Brand Marketing Lead</strong> for <strong>Roundtrip</strong>. As part of Emerging Travel Group, a global travel-tech company whose brands have been operating in over 220 source markets since 2010, Roundtrip helps corporate customers organize business trips. In this role, you will take a hands-on approach to building and executing marketing strategies, driving digital acquisition, and collaborating with cross-functional teams. If you have a strong hunger for growth and thrive in an environment that values initiative and autonomy, we want to meet you.</p><h3>Job responsibilities</h3><ul> <li>Lead the development of the brand strategy of the unit.</li> <li>Build marketing briefs, work with media agencies and/or create your own opportunities that will allow the company to count effective media campaigns with clear KPIs (ROI).</li> <li>Coordinate efforts and work with a team Product to better integrate messages brand into channels and content.</li> <li>Develop and implement annual marketing and communication strategy.</li> <li>Coordinate the work of external and internal creative resources for the implementation of advertising campaigns.</li> <li>Manage communication between the BU and other central marketing functions as the main point of contact.</li> <li>Lead the team to achieve planned results.</li> </ul><p><strong>Requirements</strong></p><ul> <li>5+ years of experience in B2B brand marketing, preferably in the SaaS, travel tech or Edtech industry.&nbsp;</li> <li>Demonstrated expertise in developing and executing brand strategies and annual marketing plans.</li> <li>Proven success in managing international campaigns with cross-market adaptability.</li> <li>Understanding of key media metrics and marketing channels such as social media, PR, retention, CRM, performance.&nbsp;</li> <li>Strong project management and multitasking skills.&nbsp;</li> <li>Ability to operate independently and with flexibility.</li> <li>Experience in team management (1–2 people).</li> <li>Excellent communication skills: strong verbal and written communication, ability to engage with a range of stakeholders, diplomacy, and a talent for finding compromises.</li> <li>English language proficiency at C1 level or higher.</li> </ul><p><strong>Benefits</strong></p><ul> <li>Flexible schedules and opportunity to work remotely.</li> <li>Ambitious and supportive team who love what they do, appreciate each other, and grow together.</li> <li>Internal programs for adaptation and training, development of soft skills, and leadership abilities.</li> <li>Partial compensation for participating in external training and conferences.</li> <li>Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.</li> <li>Corporate prices on hotels and travel services.</li> <li>MyTime Day Off - an extra non-working day without loss of compensation.</li> </ul><p></p><p>Learn more about our data protection practices in our Privacy Policy:&nbsp;<a href="https://emergingtravel.notion.site/recruitment-privacy-notice" target="_blank" rel="nofollow noreferrer noopener" class="external">https://emergingtravel.notion.site/recruitment-privacy-notice</a> </p>