41048474119 - Media Buyer

<p>J<strong>ob Title: </strong>Media Buyer</p><p><strong>Location:</strong> Remote (Latam) / EST </p><p><strong>Employment Type:</strong> Full-time</p><p></p><p><strong>About the client:</strong></p><p>This client is a results-driven digital marketing agency specializing in performance marketing, paid media, and strategic growth campaigns for diverse brands. Threy combine data-driven insights, creativity, and innovation to deliver measurable ROI for our clients.</p><p></p><p><strong>Role Overview:</strong></p><p>We are seeking a highly analytical and strategic Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital channels. The ideal candidate thrives on data, understands audience targeting, and has a proven track record of scaling ad spend profitably.</p><p></p><p><strong>Key Responsibilities:</strong></p><ul> <li>Develop and manage paid media campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, and emerging ad networks.</li> <li>Conduct in-depth market research, competitive analysis, and audience segmentation to inform ad strategy.</li> <li>Allocate and manage budgets, ensuring campaigns meet or exceed KPIs (ROAS, CPA, CTR, etc.).</li> <li>Monitor campaign performance daily, making data-driven optimizations to improve ROI.</li> <li>Collaborate with creative teams to test ad creatives, messaging, and landing pages for maximum conversion impact.</li> <li>Provide clear and concise reporting on campaign performance and actionable insights to clients and internal teams.</li> <li>Stay updated on industry trends, platform updates, and best practices in digital advertising.</li> </ul><p><strong>Requirements</strong></p><p><strong>Requirements:</strong></p><ul> <li>2+ years of experience as a Media Buyer or Paid Ads Specialist, ideally in an agency setting.</li> <li>Strong expertise with Meta Ads Manager, Google Ads, TikTok Ads, and programmatic platforms.</li> <li>Proven experience managing budgets of $50K+/month and scaling campaigns effectively.</li> <li>Solid understanding of digital marketing funnels, attribution models, and tracking tools (GA4, UTM, Pixels, etc.).</li> <li>Data-driven mindset with strong analytical and problem-solving skills.</li> <li>Excellent communication and reporting skills.</li> <li>Self-starter with the ability to manage multiple accounts and priorities in a fast-paced environment.</li> </ul><p></p><p><strong>Preferred Qualifications:</strong></p><ul> <li>Experience in eCommerce, lead generation, or performance-based campaigns.</li> <li>Familiarity with third-party tools (e.g., Hyros, Triple Whale, Supermetrics).</li> <li>Basic knowledge of CRO, copywriting, and creative briefing.</li> </ul><p><strong>Benefits</strong></p><p><strong>Compensation &amp; Benefits:</strong></p><ul> <li>Competitive salary based on experience.</li> <li>Performance bonuses and growth opportunities.</li> <li>Flexible working hours and remote work setup.</li> <li>Collaborative and innovative team environment.</li> </ul>