Contract Performance Marketing Expert Media Buyer (Facebook)

<h1><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Contract Performance Marketing Expert Media Buyer (Facebook)</span></h1>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Location:</strong> Remote</span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>About Ask Media Group:</strong> Ask Media Group is powered by energetic, data-driven marketers. We're building our next-generation <strong>Marketing Automation Platform</strong> to acquire ROI-positive traffic at scale. We're looking for an experienced Performance Marketing Media Buyer to join this cutting-edge team. This is a unique hybrid role: you'll apply deep expertise in paid content marketing while directly influencing the automation, testing, and optimization logic of our platform.</span></p>
<h2><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">What You'll Do</span></h2>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">You'll be a pivotal member of our team, managing large-scale performance marketing campaigns and serving as a vital bridge between marketing operations and our engineering/data science teams.</span></p>
<ul>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Hands-On Media Buying:</strong> Manage and scale performance marketing campaigns across <strong>Facebook</strong>, with a strong focus on <strong>paid content strategies</strong> (e.g., advertorials, content arbitrage, native-style funnels). Prior work in media buying for aggregator or content-style sites (e.g., native, arbitrage, quiz/lead funnels) a big plus.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Drive Automation Strategy:</strong> Act as the <strong>primary subject matter expert</strong> for our engineering and data science teams. You'll proactively shape the development of our in-house marketing automation tools, translating complex media buying needs into clear technical requirements.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Influence Platform Development:</strong> Partner closely with product and data science to inform platform features around campaign setup, optimization, targeting, and reporting. You'll identify high-leverage campaign patterns for automation and provide critical feedback on new features and algorithms from a media buyer’s perspective.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Data-Driven Optimization:</strong> Share performance insights to refine bidding logic, creative selection, and budget allocation models. Conduct rigorous A/B tests on creatives, copy, and targeting strategies, directly helping to validate automation outputs through real-world campaign testing.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Understanding of tracking/tagging, pixel implementation, and conversion event setup.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Global Expansion:</strong> Drive performance in various markets and languages, ensuring our automated solutions are scalable globally.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Reporting &amp; Accountability:</strong> Monitor daily campaign performance, identify trends, diagnose issues, and quickly propose fixes. You'll be accountable for performance, demonstrating high ownership of spend.</span></li>
</ul>
<h2><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">What You'll Bring</span></h2>
<ul>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>5+ years of hands-on media buying experience</strong> with a strong track record in <strong>paid content marketing</strong> (e.g., content arbitrage, lead gen, Driving to RSoC landing pages).</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Proven expertise managing and optimizing large-scale campaigns on Facebook Ads</strong></span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Demonstrated experience collaborating directly with engineering, product, or data science teams</strong> to inform and improve automation, tooling, or workflow systems.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Strong understanding of performance metrics (e.g., CPC, CTR, RPM, ROAS, CPA, LTV) and how to drive them at scale.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Ability to translate complex media buying know-how into scalable logic for automation (e.g., audience segmentation, rules-based bidding, dynamic creative testing).</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Excellent communication skills and comfort working cross-functionally in a fast-paced, experimental environment.</span></li>
<li style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">Strong data instincts: you can identify trends, diagnose issues, and propose fixes quickly.</span></li>
</ul>
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<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Company Culture</strong></span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">As an organization, we value transparency, collaboration, learning, and collegiality. People are passionate about learning and doing our best. Sometimes we fail, but we learn from these failures. All the while, we believe that maintaining work-life balance and having fun is the key to our success.</span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Salary &amp; Benefits</strong></span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">The salary range for this position is $84,000- $100,000 USD annually. The base salary range represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Ask Media Group’s total compensation package for employees.&nbsp;</span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;"><strong>Additional Information</strong></span></p>
<p><span style="font-size: 10pt; font-family: helvetica, arial, sans-serif;">We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</span></p>
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