Brand Manager - Head of Food & Beverage Accounts

<p>The Brand Manager – Food &amp; Beverage Accounts will serve as the day-to-day lead across a portfolio of F&amp;B clients, managing brand strategy, marketing execution, and cross-functional coordination across internal teams. This role requires a sharp understanding of the CPG food and beverage landscape—from emerging challenger brands to high-growth category leaders—and the ability to support go-to-market plans, campaign rollouts, and performance marketing across channels. The ideal candidate has experience managing multiple brands simultaneously, thrives in a fast-paced environment, and is passionate about storytelling, operational excellence, and brand building.</p><p></p><p></p><p></p><h3>Key Responsibilities</h3><h3>1. Brand &amp; Client Leadership – Food &amp; Beverage Accounts</h3><ul> <li>Act as the primary point of contact for assigned F&amp;B clients, delivering best-in-class communication, project oversight, and strategic partnership.</li> <li>Lead onboarding for new food and beverage accounts, including category research, positioning analysis, and strategic roadmap development.</li> <li>Own and maintain client marketing calendars, launch trackers, agendas, and project timelines to ensure all workstreams stay aligned.</li> <li>Develop and maintain client-specific decks, brand documents, GTM frameworks, and performance recaps.</li> <li>Collaborate with internal departments (creative, paid, lifecycle, influencer, affiliate, eCommerce, Amazon) to ensure alignment with each client’s brand goals and business objectives.</li> <li>Translate client feedback and performance insights into next steps and refined campaign direction.<br><br> </li> </ul><h3>2. Food &amp; Beverage Marketing Strategy &amp; Execution</h3><ul> <li>Support the planning and execution of product launches, brand campaigns, retail expansions, and digital initiatives.</li> <li>Manage seasonal marketing moments, limited-time offers, new product intros (NPIs), and brand storytelling initiatives across DTC, retail, and omnichannel.</li> <li>Partner with influencer, affiliate, paid, and lifecycle teams to ensure messaging and creative are optimized and cohesive across all channels.</li> <li>Conduct trend analysis and category audits across key verticals (snacks, beverages, better-for-you, functional foods, etc.) to inform campaign strategies.</li> <li>Track key performance metrics (KPIs), report on campaign outcomes, and provide strategic insights to optimize future efforts.<br><br> </li> </ul><h3>3. Project Management &amp; Workflow Coordination</h3><ul> <li>Manage workflows, timelines, and approvals within project management platforms (e.g., Asana), ensuring team accountability and deadline adherence.</li> <li>Draft briefs, scope deliverables, and coordinate task assignments across creative, strategy, and marketing functions.</li> <li>Oversee packaging updates, digital asset development, sample coordination, and creative QA across web, retail, email, and paid media.</li> <li>Ensure final deliverables are on-brand, on-time, and aligned with F&amp;B compliance standards and retailer requirements when applicable.<br><br> </li> </ul><p><strong>Requirements</strong></p><ul> <li>Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).</li> <li>5+ years of experience in CPG brand marketing, client management, or project coordination—agency or startup experience strongly preferred.</li> <li>Proven experience with food &amp; beverage brands across categories such as functional beverages, snacks, wellness products, or refrigerated goods.</li> <li>Highly organized and capable of managing multiple accounts, campaigns, and workstreams concurrently.</li> <li>Strong understanding of omnichannel marketing across DTC, Amazon, and retail (e.g., Whole Foods, Sprouts, Target, Thrive Market, etc.).</li> <li>Proficiency in project management platforms (Asana, Trello) and common workplace tools (Google Workspace, Microsoft Office).</li> <li>Strong written, visual, and verbal communication skills.</li> <li>Ability to work independently while leading cross-functional teams and maintaining strong client relationships.<br><br> </li> </ul><p></p><p></p><p></p><h3>Key Competencies</h3><ul> <li>Passion for food, beverage, wellness, and consumer trends.</li> <li>Detail-oriented and deadline-driven with strong project management instincts.</li> <li>Collaborative communicator with strong interpersonal and client service skills.</li> <li>Solutions-focused, strategic thinker with the ability to thrive in a fast-paced, agency environment.</li> <li>Culturally aware and trend-savvy with a pulse on emerging food and beverage innovation.</li> </ul><p><strong>Benefits</strong></p><h3>Why Modern Agency</h3><ul> <li>Work with some of today’s most exciting and culturally relevant brands, including high-profile and celebrity-backed ventures.</li> <li>Join a team that values creativity, collaboration, and measurable results.</li> <li>Competitive benefits package including unlimited PTO, medical/dental/vision coverage, and wellness programs.</li> <li>Thrive in a fast-paced, people-first culture where creativity and strategy go hand in hand.</li> </ul>