SEO Onboarding Manager

OuterBox is seeking an SEO Onboarding Manager to lead SEO strategies for all new SEO customers, crafting data-driven strategies from keyword and competitor research, coordinating closely with sales, technical, content, and paid-media teams, and serving as the primary client contact to ensure early wins, clear communication, and long-term retention.

You’ll lead and coach a team of SEO Onboarding Strategists and Coordinators, set and track weekly and monthly performance metrics, manage budgets and resource allocation, and translate insightful analytics into actionable recommendations that align with broader business goals. Success in this role means delivering a personalized client experience that meets timelines, produces measurable results, and uncovers growth opportunities—while continuously refining processes, championing cross-channel alignment, and staying ahead of digital-marketing trends to drive strategic revenue growth for both our clients and the SEO department.

Job Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Lead the oversight and execution of innovative SEO strategies for all incoming SEO customers through the onboarding process (first 90 days), while driving customer retention, results, team member retention, and strategic revenue growth to help the SEO Department meet company retention & revenue goals.
• Take ownership of personal and SEO Onboarding team goals, ensuring accountability to outlined client and company targets. Report on weekly and monthly metrics to track progress towards company objectives.
• Conduct preliminary keyword research, competitor analysis, and SEO audits to gather essential data for strategy formulation.
• Ensure the SEO Strategist team has all the necessary information, resources, and insights to take over the client's ongoing SEO campaign effectively.
• Serve as the primary point of contact during the onboarding phase, addressing any queries, concerns, or feedback from the client in a timely and professionalmanner.
• Work closely with sales, technical, and content teams to align onboarding strategies with broader organizational capabilities and offerings.
• Create and maintain client profiles, onboarding checklists, and initial strategy documents to ensure transparency and consistency in the onboarding process.
• Prioritize methodology to deliver SEO strategies that meet client goals to improve retention. Maintain alignment between paid search, organic, and other channels to deliver consistent & relevant results.
• Guide the quality of communication between the team and client. Exemplify strong communication skills, instilling confidence with clients through trust building interactions and via email as needed.
• Ability to develop, implement, and monitor budgets to ensure efficient allocation of resources, including the effective management of surplus and overage balances.
• Conduct in-depth competitor analysis to identify industry trends, best practices, and opportunities for improvement in key business areas.
• Proactively manage change to achieve desired outcomes, collaborating with Division Leaders to drive conversations and execute standards.
• Ensure business goals are clearly understood and reporting reflects the value of working with our Organization. The expectation is to provide insightful data analysis that resonates with the client, leading to proactive strategy adjustments, alignment, and enhanced client retention.
• Personalized customer experience is an OBX Standard. Meeting expectations of timelines, communication, results and meaningful deliverables.
• Lead a team of SEO Onboarding Strategists and SEO Coordinators in implementing SEO strategies grounded in best practices to drive growth and achieve measurable results for Clients. Work collaboratively with teams across the organization and are responsible for aligning to collectively achieve client goals.
• Lead and oversee the team to develop a motivated, skilled, and cohesive team.
• Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
• Foster a collaborative environment amongst the team to promote integrated alignment and holistic strategies and communication for the portfolio of accounts. Empower team members to own results, communication, and implementation for their specific channels, as well as joint successes and opportunities across clients, to promote teammate development.
• Partner with all departments across OuterBox in alignment with company vision and goals. Every department contributes to creating opportunities for our clients, providing a great experience, and retaining our clients.
• Continuously stay updated on the Digital Marketing Industry and related industry verticals to grow your knowledge and build credibility with Teammates and Clients. Participate in ongoing BSchool training to build credibility and business acumen with both teammates and clients, and share your insights.
• Additional duties, as assigned.

Work Environment

Fast-paced, dynamic office environment and may be required to work outside of regular office hours to resolve issues or complete projects of the department.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• Minimum 5 years of SEO experience & agency experience preferred.
• Experience leading a marketing team to meet goals and deliver successful outcomes. You are capable of guiding, coaching, and having constructive conversations.
• Ability to use discernment throughout strategy development and execution as to relates to Client goals.
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data.
• Experience working with multiple Enterprise-level clients or brands at once and approaching each with a high level of personalization. You are flexible and adaptable in responding and accommodating reasonable changes in priorities, timelines and communicating proactively through them.
• Customer service experience where you’ve served as a main point of contact, communicating frequently and intentionally with Customers through all communication forms (email, video, phone, in-person).
• Ability to translate complex information, data, and summarize in a way that’s approachable andmeaningful to different stakeholders. You can zoom out when necessary to view a project, situation, or challenge holistically to come to the best solution.
• Working knowledge of digital marketing industry including SEO, SEM, Web Design & Development. Email & CRO is a plus.
• Excellent communication skills, which include active listening and critical thinking. This is a customer-facing role where consistent, proactive, timely, and intentional communication with Clients is an expectation.
• Strong organizational and time management skills. Experience with tracking time, managing resource utilization, and forecasting time, workload, and bandwidth through a Project Management tool are a plus.
• Strong problem-solving & critical thinking skills. You can identify underlying issues, listen actively, and collaboratively develop solutions that are most helpful and appropriate considering all angles of a challenge/problem and putting yourself in your teammate’s and customer’s shoes.

Physical Demands

• Primarily involves sitting at a desk and using a computer for extended periods of time.
• Light physical activity is also required, such as carrying equipment or setting up for presentations.
• Requires a high level of mental focus and the ability to work under pressure.
• Good manual dexterity, hand-eye coordination and the ability to use a computer for extended periods are required.

Work Authorization/Requirements

We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Travel

Limited travel may be required to our headquarters or to client offices. Less than 10%

Affirmative Action/EEO Statement

Our company is an equal-opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or any other legally protected status.

Why You’ll love working at OuterBox:

• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend

If you’re ready to join a cohesive team that will support and encourage you to take your career to the next level, we encourage you to apply!

At OuterBox, what we won’t stop doing is winning as a team for our clients, while at the same time winning for each other as both professionals and individuals. We know our awesome wins start with our incredible people, which is why for over 20 years we’ve created—and continuously refined—a team-centric work culture that is rooted in trust, respect, accountability, appreciation, fun, and collaboration. The Plain Dealer & Cleveland.com demonstrate this by having awarded OuterBox as a Top Workplace for three years running in 2022-2024!

At OuterBox, we’re here to thrive together—not simply survive. So if you’ve been searching for an agency that energizes, inspires, and directly helps you achieve the best for you, the person, and you, the professional, maybe it’s time to think outside the traditional agency box?