Cold Caller (OFF)

<p>Role: Cold Caller<br>Hours: 8am - 5pm Mountain Standard Time<br>Hourly Wage: $7 - $9 USD per hour</p><p></p><p>Lago is on a mission to build a world-class outbound sales engine — and we’re looking for driven, sharp, and ambitious Cold Callers (Sales Development Representatives) to help us get there.</p><p>This isn’t your average cold calling job. You’ll be prospecting with purpose — sparking real conversations, uncovering digital marketing needs, and booking qualified appointments that our Account Executives can close.</p><p>Forget robotic scripts — we’re looking for strategic communicators who think on their feet, understand the digital landscape, and know how to turn curiosity into conversions. If you're energized by performance targets, thrive in fast-paced environments, and want to grow in a company that rewards results, this is your stage.</p><p></p><h3>Responsibilities</h3><ul> <li>Conduct high-volume outbound cold calls to U.S.-based prospects</li> <li>Diagnose potential clients’ digital marketing needs and propose relevant service pathways</li> <li>Set a minimum of 1 qualified appointment per business day with a target of 10–15 per 3-week ramp-up period</li> <li>Perform independent research to better understand client industries and pain points</li> <li>Log activity and results in CRM (Apollo)</li> <li>Collaborate with team members, including Senior SDRs, for training and continuous performance improvement</li> <li>Participate in daily check-ins and team standups</li> </ul><p><strong>Requirements</strong></p><ul> <li>Proven experience in cold calling, outbound sales, or B2B lead generation</li> <li>Strong communication skills in English with neutral to minimal accent</li> <li>Understanding of digital marketing concepts: SEO, Google Ads, Local Service Ads, and basic web principles</li> <li>Ability to adapt talk tracks and think critically — no rigid scripts</li> <li>Comfortable receiving and implementing feedback</li> <li>Self-starter with a strong work ethic and accountability</li> <li>Stable internet connection, quality headset, and backup power preferred</li> </ul><h3>Preferred Qualifications</h3><ul> <li>Experience working in or selling performance digital marketing services</li> <li>Background in Google services or experience working with SEO, PPC, or Meta ads</li> <li>Prior use of tools like Apollo, HubSpot, or similar CRMs</li> </ul><p></p><h3>Compensation &amp; Performance Structure</h3><ul> <li>Competitive hourly rate based on skill and experience (starting at $7/hr)</li> <li>Activity-Based Bonuses and Performance-Based Commission on top of base pay</li> <li>3-Week Probationary Period with clear performance benchmarks:</li> <ul> <li>Must hit 10–15 appointments in the first 15 business days to pass probation</li> <li>Ongoing evaluation using scorecards and call metrics via Apollo dashboard</li> </ul> </ul><p><strong>Benefits</strong></p><ul><li> <strong>Remote Work:</strong> Work from anywhere—our team is global, and we value work-life balance. </li></ul><ul><li> <strong>Growth Opportunities:</strong> As a key player i you’ll have the chance to shape your role and grow with us. </li></ul><ul><li> <strong>Innovative Culture:</strong> Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.</li></ul><p></p><p><em>As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to </em><a href="https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub" target="_blank" rel="nofollow noreferrer noopener" class="external"><em>Lago’s Confidentiality and Non-Circumvention Agreement</em></a><em>. This ensures a respectful and professional experience for everyone involved.</em></p>