Marketing Manager, Loyalty, Beauty Insider

Posted 2025-08-15
Remote, USA Full Time Immediate Start
About the position

As Marketing Manager, Loyalty, Beauty Insider, you will play a critical role in innovating and managing the Beauty Insider program for Sephora @ Kohl's and future partnerships to acquire and engage Beauty Insider members. This position will execute loyalty program strategies and drive implementation of key initiatives targeted at the Beauty Insider client. The role requires critical thinking, a high level of coordination with internal and external partners, strong project management capabilities, forecasting and analytical experience, as well as partnership with finance, sampling, inventory, production, email, site, brand marketing, store communication, and campaign & content teams. The position reports to the Senior Manager, Beauty Insider Partnership Strategy, and has broad exposure, visibility, and impact throughout the organization. You will manage the Sephora @ Kohl's partnership for Beauty Insider, overseeing all program activities in collaboration with Kohl's and internal partners to ensure a seamless member experience across both entities. Your responsibilities will include optimizing client engagement with the Beauty Insider benefits at Sephora @ Kohl's by managing key programs and campaigns, both in-store and online. You will also manage the Beauty Insider program budget activities, including monthly respreads and expense tracking to ensure program activities adhere to forecast, are billed appropriately, and proactively suggest opportunities to improve return on investment, drive efficiencies, and deliver cost savings. Additionally, you will partner with Sephora Sampling and Kohl's Merchandise Planning teams to drive sampling strategies, tracking, and logistics. You will recap and effectively articulate program contributions and campaign performance in weekly emails, monthly and quarterly hindsight decks, and in cross-team share outs. You will identify creative activations, including contests and events, to drive Field Team advocacy and partner with the Sephora Promo team on all Kohl's facing promotions to ensure detailed execution. Your role will also involve working with Kohl's legal and marketing to guarantee disclosures comply and meet the requirements of both entities. As the main point of contact for various Beauty Insider inquiries, you will work with brands, internal stakeholders, and 3rd party partners to drive and implement rewards creation, maintenance, and identify new rewards opportunities. You will influence and inform the creative development process and execution, partnering with the Campaign & Content team to ensure creative is aligned with the larger Beauty Insider strategy and objectives. You will assist with QA of marketing assets for perfect implementation and seek approval of program disclosures from Sephora and Kohl's teams. Representing the Beauty Insider program and strategic POV in meetings and cross-functional alignments will be essential to ensure a cohesive and consistent program. You will coordinate with the greater Beauty Insider team on project planning, documentation, calendaring, and all-around coordination of team activities and program happenings. Throughout your work, you will demonstrate Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative.

Responsibilities
• Manage Sephora @ Kohl's partnership for Beauty Insider
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• Oversee all Sephora @ Kohl's BI program activities in collaboration with Kohl's and internal partners to drive and execute partnership mechanics to ensure a seamless member experience across both entities.
,
• Optimize client engagement with the Beauty Insider benefits at Sephora @ Kohl's by managing key programs and campaigns, both in-store and online.
,
• Manage S@K Beauty Insider program budget activities, including monthly respreads and expense tracking to ensure program activities adhere to forecast, are billed appropriately, and proactively suggest opportunities to improve return on investment, drive efficiencies, and deliver cost savings.
,
• Partner with Sephora Sampling and Kohl's Merchandise Planning teams to drive sampling strategies, tracking, and logistics.
,
• Recap and effectively articulate program contributions and campaign performance in weekly emails, monthly and quarterly hindsight decks, and in cross team share outs.
,
• Identify creative activations, including contests and events, to drive Field Team advocacy.
,
• Partner with the Sephora Promo team on all Kohl's facing promotions to ensure detailed execution.
,
• Work with Kohl's legal and marketing to guarantee disclosures comply and meet the requirements of both entities.
,
• Serve as the main point of contact and a trusted resource for various S@K Beauty Insider inquiries for internal and external partners.
,
• Work with brands, internal stakeholders, and 3rd party partners to drive and implement rewards creation, maintenance, and identify new rewards opportunities.
,
• Influence and inform the creative development process and execution by partnering with the Campaign & Content team to ensure creative is aligned with the larger Beauty Insider strategy and objectives.
,
• Assist with QA of marketing assets for perfect implementation.
,
• Seek approval of program disclosures from Sephora and Kohl's teams.
,
• Represent Beauty Insider program and strategic POV in meetings and cross-functional alignments to ensure a cohesive and consistent program.
,
• Coordinate with the greater Beauty Insider team on project planning, documentation, calendaring, and all-around coordination of team activities and program happenings.

Requirements
• 5-7 years in marketing/advertising, loyalty, strategy, beauty/retail experience.
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• BS/BA degree in Marketing, Business Management, Economics, or another relevant field, preferred.
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• Strong analytical, problem-solving, and strategic skills.
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• Ability to think big picture, influence the strategy and planning of the program, while also actively participating in the detailed aspects of its execution.
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• Strong project management skills - ability to organize, manage, and document multiple detail-oriented projects to meet deadlines.
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• Excellent communicator who can clearly articulate business needs, program objectives, and measurement expectations.
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• Collaborative with the ability to influence in a highly matrixed, fast-paced, and complex organization.
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• High proficiency in Excel (VLOOKUP, pivot tables), PowerPoint, Smartsheet, Google docs, and experience using data analytics tools (Tableau, Adobe Analytics).
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• Experience managing financial forecasts/budgets.
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• Experience working with cross-functional partners, clients, and 3rd party teams to meet business needs.
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• Comfortable navigating through ambiguity, adaptable to shifting circumstances, and proficient in identifying effective solutions even when the path forward lacks clear definition.
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• Possesses an enthusiastic readiness to tackle projects with a positive and proactive mindset.
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• A passion for beauty, loyalty, and marketing.

Nice-to-haves

Benefits
• Comprehensive health, dental and vision plans
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• Superior 401(k) plan
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• Various paid time off programs
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• Employee discount/perks
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• Life insurance
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• Disability insurance
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• Flexible spending accounts
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• Employee referral bonus program Apply tot his job
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