Brand Manager - Head of Fragrance

<p>The Brand Manager – Fragrance will lead the strategic and day-to-day management of fragrance category clients, supporting the growth of both emerging and established brands. This role will oversee brand planning, campaign execution, and cross-functional coordination across creative, marketing, and channel teams. The ideal candidate has a strong understanding of the beauty and fragrance landscape, thrives in a fast-paced environment, and has a passion for storytelling, sensory-driven branding, and launch execution. This position requires a balance of creativity, operational excellence, and client relationship management.</p><p></p><p><strong>. 1. Brand &amp; Account Leadership – Fragrance Focus</strong></p><ul> <li>Serve as the primary liaison for all fragrance brand clients, leading onboarding processes and maintaining proactive communication.</li> <li>Oversee daily administrative tasks, including meeting scheduling, calendar management, and agenda preparation for both internal and external fragrance-focused calls.</li> <li>Maintain and update client-specific fragrance brand decks, line sheets, product roadmaps, and campaign reports.</li> <li>Act as the central communication point between the client and internal teams via email, Slack, or calls.</li> <li>Drive alignment across departments to ensure timely execution of fragrance launches, marketing campaigns, and deliverables.</li> <li>Lead and synthesize brainstorms specific to fragrance innovation, brand storytelling, and retail or DTC moments, translating ideas into actionable tasks.<br><br> </li> </ul><p><strong>2. Fragrance Marketing Strategy Support</strong></p><ul> <li>Own the development and upkeep of fragrance marketing calendars, seasonal launch timelines, and holistic go-to-market strategies.</li> <li>Support the coordination and execution of new fragrance launches, discovery kits, sampling programs, and promotional moments.</li> <li>Partner with creative, influencer, affiliate, and paid media teams to ensure integrated messaging across all fragrance marketing channels.</li> <li>Conduct competitive audits and trend forecasting within the fragrance category to support positioning and storytelling.</li> <li>Track marketing performance metrics, budget pacing, and campaign KPIs across digital and retail programs.<br><br> </li> </ul><p><strong>3. Project Coordination &amp; Workflow Management</strong></p><ul> <li>Manage tasks and timelines within project management platforms (e.g., Asana), ensuring fragrance-specific deliverables are prioritized and on track.</li> <li>Draft project briefs, define asset requirements, assign deliverables, and monitor deadlines for designers, developers, and marketing teams.</li> <li>Lead asset collection, sample coordination, and delivery workflows, ensuring creative and product testing meet brand standards.</li> <li>Oversee final QA of fragrance-related creative in digital environments (web, email, ads), ensuring accurate storytelling and positioning.</li> </ul><p><strong>Requirements</strong></p><p><strong>Qualifications</strong></p><ul> <li>Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent work experience).</li> <li>5+ years of experience in beauty, fragrance, or lifestyle brand marketing, coordination, or project management.</li> <li>Deep understanding and passion for fragrance, scent trends, and consumer behavior in the beauty space.</li> <li>Strong organizational and time management skills with the ability to manage multiple launches and workstreams simultaneously.</li> <li>Experience with project management tools (e.g., Asana, Trello) and digital asset workflows.</li> <li>Proficiency in Microsoft Office Suite and Google Workspace tools.</li> <li>Excellent written, verbal, and visual communication skills.</li> <li>Ability to lead independently while maintaining a high level of collaboration across cross-functional teams.<br><br> </li> </ul><p><strong>Key Competencies</strong></p><ul> <li>Passion for fragrance, storytelling, and innovation.</li> <li>Detail-oriented and proactive in identifying roadblocks or missed opportunities.</li> <li>Strategic thinker with a knack for translating creative ideas into operational plans.</li> <li>Strong interpersonal skills, with the ability to build relationships internally and externally.</li> <li>Agile and adaptable in a fast-paced, ever-evolving beauty landscape.</li> </ul><p><strong>Benefits</strong></p><h3>Why Modern Agency</h3><ul> <li>Work with some of today’s most exciting and culturally relevant brands, including high-profile and celebrity-backed ventures.</li> <li>Join a team that values creativity, collaboration, and measurable results.</li> <li>Competitive benefits package including unlimited PTO, medical/dental/vision coverage, and wellness programs.</li> <li>Thrive in a fast-paced, people-first culture where creativity and strategy go hand in hand.</li> </ul>