SEO Manager

We believe in the power and joy of learning at Cengage Group, a global education technology company that serves millions of learners.

Our employees have a direct impact on helping students around the world discover the power and joy of learning through our innovative digital products and services.

We are bonded by our shared purpose - driving innovation that helps learners improve their lives and achieve their dreams through education.

Our culture values inclusion, engagement, and discovery, which enables us to create an inclusive workplace that empowers employees of all levels and backgrounds to voice their ideas and bring their authentic selves to work.

The Web Services team provides go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth.

As part of this team, we seek a highly skilled and expert SEO Manager to lead our SEO strategy and drive business growth.

Key Responsibilities:

• Create comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites
• Align SEO strategies with business goals and objectives through close collaboration with go-to-market partners
• Liaise with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals
• Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions
• Work with social and paid media teams to ensure cohesive marketing efforts
• Implement technical and content SEO strategies with web production owners
• Guide content teams with targeted keyword strategies and create keyword playbooks
• Identify and resolve technical SEO issues to optimize website performance
• Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly
• Provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns
• Stay up-to-date with SEO trends and algorithm updates to maintain competitive advantage

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field
• 5+ years of experience as an SEO lead in a fast-paced environment
• In-depth knowledge and demonstrated proficiency with standard SEO tools
• Proficiency with Excel
• Understanding of HTML, CSS, and JavaScript
• Ability to analyze large sets of data and use it to guide SEO strategy and decision-making
• Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools
• Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams