SEO and Digital Content Manager Jobs at CVS Health in Hartford

Job Summary:

CVS Health is seeking a dynamic and experienced SEO and Digital Content Manager to join our team. This pivotal role will focus on driving organic growth and enhancing digital content strategies to elevate our online presence. The ideal candidate will have a proven track record in SEO, content management, and digital marketing strategies. As part of the Marketing Team, you will work closely with cross-functional teams to optimize our digital content, improve user engagement, and ensure content aligns with our business goals.

Key Responsibilities:

Develop and implement comprehensive SEO strategies to enhance visibility and organic search rankings across CVS Healths digital channels.
Manage and optimize content creation processes, ensuring alignment with SEO best practices and audience targeting.
Collaborate with the content and creative teams to produce high-quality digital content that engages and educates our target audiences.
Conduct keyword research, competitive analysis, and SEO audits to identify opportunities for content optimization.
Monitor and report on website analytics, track SEO performance metrics, and provide actionable insights to improve digital strategy.
Stay up-to-date with the latest trends and algorithm changes in SEO and digital content marketing to maintain competitiveness.
Optimize on-page and off-page SEO elements, including meta descriptions, headlines, and backlinks.
Develop and implement content marketing strategies that support customer acquisition and retention initiatives.
Lead the creation of content calendars and coordinate content production schedules to meet business needs and deadlines.
Build and maintain relationships with internal stakeholders and external vendors to drive content development initiatives.

Required Skills and Qualifications:

Bachelors degree in Marketing, Communications, Business, or related field.
Minimum of 5 years of experience in SEO and digital content management, preferably in a corporate or agency setting.
Strong understanding of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz).
Proficiency in content management systems (CMS) such as WordPress, Drupal, or similar platforms.
Excellent writing, editing, and proofreading skills with a keen attention to detail.
Experience with HTML, CSS, and JavaScript as they relate to SEO.
Proven ability to lead and manage digital content strategies from inception to execution.
Strong problem-solving skills and the ability to analyze data to make data-driven decisions.
Ability to work collaboratively across teams in a fast-paced, deadline-driven environment.
Excellent communication and presentation skills.

Experience:

Minimum of 5 years in digital marketing, SEO, or content management.
Proven track record of success in developing and executing SEO strategies that drive traffic and engagement.
Experience working with cross-functional teams to integrate SEO and content strategies into broader marketing efforts.
Familiarity with content performance metrics and KPIs, with the ability to analyze and report on SEO performance.
Experience with paid search and digital advertising is a plus.

Working Hours:

Full-time position.
Flexible working hours with hybrid/remote work options available.
Occasional overtime may be required to meet project deadlines or during peak periods.

Knowledge, Skills, and Abilities:

In-depth knowledge of SEO best practices, algorithms, and the latest trends.
Strong technical SEO knowledge, including site structure, HTML, CSS, and JavaScript.
Advanced proficiency in content management systems (CMS) and digital marketing platforms.
Exceptional project management skills, with the ability to prioritize tasks and meet deadlines.
Strong analytical skills and experience working with data analytics tools.
Ability to thrive in a fast-paced, constantly evolving digital environment.
Creative problem-solver with a proactive mindset.
Excellent interpersonal and communication skills, with the ability to work collaboratively and manage multiple stakeholders.

Benefits:

Competitive salary and performance-based incentives.
Comprehensive benefits package including health, dental, and vision insurance.
401(k) plan with company match.
Generous paid time off (PTO) and holiday schedule.
Health and wellness programs, including gym memberships and mental health support.
Career development and professional growth opportunities.
Employee discounts on a wide range of CVS Health products and services.

Why Join CVS Health:

CVS Health is a leading healthcare innovation company committed to helping people on their path to better health. We foster an inclusive, diverse work environment that encourages collaboration and innovation. By joining our team, you will be part of a company that is dedicated to improving the health and well-being of millions of people across the country. CVS Health offers the opportunity to work in a dynamic, supportive environment that encourages professional growth and values the contributions of every team member.

How to Apply:

Interested candidates should apply through the CVS Health careers website. Ensure your resume is updated and includes a cover letter highlighting your relevant experience in SEO and digital content management. We look forward to reviewing your application and exploring the potential to welcome you to the CVS Health team!