Manager, Digital Experience Strategy Global - CONVERSE
Posted 2025-08-15
Remote, USA
Full Time
Immediate Start
WHO WE ARE LOOKING FOR
We need someone who thinks (and dreams) digital!
Leading with Digital, Converse is setting a bold strategic plan to enable and inspire consumer self-expression by positioning Converse.com as the first and best source for authentic Converse products and experiences globally. As the Manager of Seasonal Planning and Content Strategy, you will be a dynamic and creative digital leader and people manager on our cross-functional team who will define, execute & manage our global digital storytelling & experience strategy for Converse.com and performance marketing.
WHAT YOU WILL WORK ON
Pre-Season:
• Lead the planning and execution of key global seasonal stories and go-to-market plans across the digital ecosystem (site & paid channels) to drive impact within geography businesses.
• Drive marketing storytelling calendar and timelines across brand and commercial storytelling moments in collaboration with our global and geo teams.
• Own global digital shortlist for seasonal productions, partnering closely with creative teams to ensure the creative output aligns with the objectives and goals briefed, and delivers on time and budget.
• Lead the execution of seasonal briefs and guide creative design and copy teams in seasonal briefing meetings that will inform cross-functional teams of the seasonal digital plans - inclusive of both brand-defining and commercial/promotional moments.
• Collaborate with the geography teams to ensure all product stories support their business plans and marketplace activations.
• Help QA content throughout production to ensure alignment with marketing styles and key investments by geography.
• Manage and mentor a Specialist who will support all the seasonal work you are driving.
In-Season:
• Serve as key point of contact and resource for all cross-functional teammates, across geo business and brand partners, in the coordination all global launch dates on inline and custom products across all global marketing.
• Work closely with global analytics to measure seasonal results based on key initiatives and KPI targets, aligning with geo partners to execute in-season read and react briefs to capitalize on real-time trends.
• Partner with Operational teams to communicate all seasonal timelines and ensure all timelines are met.
Post-Season:
• Partner with global analytics and merchandising to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level, taking learnings into future seasonal strategic plans.
• Lead the gathering of feedback from key partners on documentation, opportunities and key learnings season-over-season to track and implement improvements for processes and ways of working.
• Support team efficiencies by helping to drive consistent processes, documents, meetings.
WHAT YOU BRING
• Bachelor's degree in Marketing, Business Administration, or related field. Will accept any suitable combination of education, experience, and training
• At least 4 years of experience in dealing with consumer products in a digital environment
• Ability to understand analytics with the ability to react to current trends
• Ability to manage multiple projects on various levels with different and converging timelines in a deadline-driven environment
• Experience managing people is preferred
• Strong ability to communicate complex topics and concepts to a wide and diverse audience
• Must be a high potential leader with the ability to influence diverse groups of people
• Strong people skills, diplomacy and collaborative spirit
• General understanding of UX, SEO, and SEM is optimal
• Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices
• Knowledge and familiarity with creative briefing processes – briefing content creation, as well end-use digital experiences
• In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music - ideally, a few of them
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Apply tot his job
We need someone who thinks (and dreams) digital!
Leading with Digital, Converse is setting a bold strategic plan to enable and inspire consumer self-expression by positioning Converse.com as the first and best source for authentic Converse products and experiences globally. As the Manager of Seasonal Planning and Content Strategy, you will be a dynamic and creative digital leader and people manager on our cross-functional team who will define, execute & manage our global digital storytelling & experience strategy for Converse.com and performance marketing.
WHAT YOU WILL WORK ON
Pre-Season:
• Lead the planning and execution of key global seasonal stories and go-to-market plans across the digital ecosystem (site & paid channels) to drive impact within geography businesses.
• Drive marketing storytelling calendar and timelines across brand and commercial storytelling moments in collaboration with our global and geo teams.
• Own global digital shortlist for seasonal productions, partnering closely with creative teams to ensure the creative output aligns with the objectives and goals briefed, and delivers on time and budget.
• Lead the execution of seasonal briefs and guide creative design and copy teams in seasonal briefing meetings that will inform cross-functional teams of the seasonal digital plans - inclusive of both brand-defining and commercial/promotional moments.
• Collaborate with the geography teams to ensure all product stories support their business plans and marketplace activations.
• Help QA content throughout production to ensure alignment with marketing styles and key investments by geography.
• Manage and mentor a Specialist who will support all the seasonal work you are driving.
In-Season:
• Serve as key point of contact and resource for all cross-functional teammates, across geo business and brand partners, in the coordination all global launch dates on inline and custom products across all global marketing.
• Work closely with global analytics to measure seasonal results based on key initiatives and KPI targets, aligning with geo partners to execute in-season read and react briefs to capitalize on real-time trends.
• Partner with Operational teams to communicate all seasonal timelines and ensure all timelines are met.
Post-Season:
• Partner with global analytics and merchandising to recap seasonal initiatives and hindsight seasonal results based on planned product stories at a global level, taking learnings into future seasonal strategic plans.
• Lead the gathering of feedback from key partners on documentation, opportunities and key learnings season-over-season to track and implement improvements for processes and ways of working.
• Support team efficiencies by helping to drive consistent processes, documents, meetings.
WHAT YOU BRING
• Bachelor's degree in Marketing, Business Administration, or related field. Will accept any suitable combination of education, experience, and training
• At least 4 years of experience in dealing with consumer products in a digital environment
• Ability to understand analytics with the ability to react to current trends
• Ability to manage multiple projects on various levels with different and converging timelines in a deadline-driven environment
• Experience managing people is preferred
• Strong ability to communicate complex topics and concepts to a wide and diverse audience
• Must be a high potential leader with the ability to influence diverse groups of people
• Strong people skills, diplomacy and collaborative spirit
• General understanding of UX, SEO, and SEM is optimal
• Experience in retail industry, working on digital projects from concept to completion, applying retail and editorial best practices
• Knowledge and familiarity with creative briefing processes – briefing content creation, as well end-use digital experiences
• In addition, you should be passionate about at least one of the following: sneaker culture, streetwear, fashion/style, design, sports, or music - ideally, a few of them
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Apply tot his job