Digital Online SEO/SMM Specialist

Position: Online Marketing Specialist Are you a dynamic all-round online marketer who is qualified enough to implement and optimize our digital marketing campaigns across all digital channels. Then we might be looking for you! Website design Marketing campaigns SEO and website content Creative design (Adobe ideally) Duties and Responsibilities Updating the website Taking care of newsletters and email mailings The management and analysis of social media: Facebook, Twitter, Instagram, YouTube, Linkedin The ideal candidate will have experience running and managing both B2B and B2C campaigns on a wide variety of budgets. Also, within this role the Digital Advertising Strategist will manage some campaigns hands-on, while working with vendors for successful management in other instances. A successful Digital Advertising Strategist will not only project manage, meet deadlines and provide high converting campaigns Strong reporting and analytics skills are vital for this position. The Digital Advertising Strategist will report to the Digital Marketing Director. Doing research on SEO optimisation, implementing changes accordingly; Setting up and dispatching e-communication in the form of newsletters, mailers and invitations to various databases; Uploading marketing emails to the email marketing tool and connecting the links and trackers. Liaising with brand managers and suppliers to develop marketing initiatives; Staying appraised of industry and new media tools/opportunities that may support new ways to reach targets; Developing and fostering strong relationships with internal teams, service providers and agencies; Creation of monthly e-marketing - Doing research for e-newsletter content (liaise with client and other stakeholders) - Writing copy and/or copy platforms - Sourcing images, newsletter lay-out - Ensuring client approvals of copy, layout and look and feel of newsletter - Oversee the testing and sending of all newsletters - This includes the creation and sending of all event invites