Brand Technical SME
Posted 2025-08-15
Remote, USA
Full Time
Immediate Start
Are you a tech-savvy individual with a passion for all things branding? Are you looking for a challenging yet rewarding career opportunity? If so, then we have the perfect role for you! IBM is currently seeking a Brand Technical Subject Matter Expert to join our dynamic team. In this role, you will have the opportunity to showcase your expertise in both branding and technical knowledge to support our brand strategy and initiatives. We are looking for a highly skilled, detail-oriented individual who is able to thrive in a fast-paced and ever-changing environment. As the Brand Technical SME, you will play a crucial role in driving the success of our brand and ensuring its alignment with our overall business objectives. If you have a strong understanding of branding principles and possess a deep technical knowledge, we encourage you to apply for this exciting opportunity and become a part of our innovative and collaborative team at IBM.
Responsibilities:
Serve as the technical expert for all branding initiatives and projects.
Collaborate with cross-functional teams to develop and execute brand strategy and ensure consistency across all marketing channels.
Provide technical guidance and support to marketing and design teams to ensure brand standards are met.
Conduct market research and analysis to identify trends and opportunities for brand growth and improvement.
Develop and maintain brand guidelines and standards, ensuring they are up-to-date and reflective of the company's goals and objectives.
Stay up-to-date with industry trends and best practices in branding and technology to continuously improve the brand's performance.
Develop and maintain strong relationships with internal stakeholders, including marketing, design, and product teams, to ensure alignment of branding efforts with overall business objectives.
Monitor and analyze brand performance metrics and provide recommendations for improvement.
Identify and mitigate any potential risks or issues that may impact the brand's reputation or performance.
Train and mentor team members on branding principles and technical aspects to ensure consistency and high-quality standards across all brand initiatives.
Collaborate with external vendors and agencies to ensure brand guidelines are followed and brand integrity is maintained.
Participate in the development and execution of branding campaigns and initiatives.
Continuously seek opportunities to innovate and improve branding processes and strategies.
IBM is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job
Responsibilities:
Serve as the technical expert for all branding initiatives and projects.
Collaborate with cross-functional teams to develop and execute brand strategy and ensure consistency across all marketing channels.
Provide technical guidance and support to marketing and design teams to ensure brand standards are met.
Conduct market research and analysis to identify trends and opportunities for brand growth and improvement.
Develop and maintain brand guidelines and standards, ensuring they are up-to-date and reflective of the company's goals and objectives.
Stay up-to-date with industry trends and best practices in branding and technology to continuously improve the brand's performance.
Develop and maintain strong relationships with internal stakeholders, including marketing, design, and product teams, to ensure alignment of branding efforts with overall business objectives.
Monitor and analyze brand performance metrics and provide recommendations for improvement.
Identify and mitigate any potential risks or issues that may impact the brand's reputation or performance.
Train and mentor team members on branding principles and technical aspects to ensure consistency and high-quality standards across all brand initiatives.
Collaborate with external vendors and agencies to ensure brand guidelines are followed and brand integrity is maintained.
Participate in the development and execution of branding campaigns and initiatives.
Continuously seek opportunities to innovate and improve branding processes and strategies.
IBM is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job