Content Strategist

<b>Description</b><br><p>Today’s world is crime-riddled. Criminals are everywhere - virtual, invisible and increasingly sophisticated. Traditional ways to prevent and investigate crime, terror and threats to national security are no longer enough.</p><p>Now imagine a world without the technology to stop terrorists, smugglers, drug dealers, traffickers, and criminals of all kinds. It’s a chilling thought. Technology is evolving incredibly fast. So are those looking to exploit it. At Cognyte, we rise to this challenge. For over 30 years, we’ve been partnering with law enforcement, national security, national intelligence and military organizations. Our mission: to help them eliminate the unknown.&nbsp;</p><p><br></p><p>We’re looking for a talented content creator and writer who wants to join a company with a meaningful purpose.</p><p>If you’re a self-motivated, native English-speaking content strategist with a talent for storytelling and content creation, don’t miss this exciting opportunity.</p><p><br></p><p><strong>As a Cognyter you’ll:</strong></p><ul><li>Analyze target customer personas and segments to develop multi-channel content strategies&nbsp;</li><li>Collaborate closely with internal and external teams to craft and execute on cohesive content plans for brand awareness and demand gen campaigns</li><li>Research, write and produce valuable and relevant content that resonates with our target audience and supports our overall business goals</li><li>Own the content from ideation to execution, working with designers and other stakeholders, to ensure timely, high-quality execution</li><li>Create engaging content plans and deliverables for a variety of channels, including blogs, social media, email marketing, SEO/GEO content and thought leadership reports, as well as high-caliber sales collateral including brochures and case studies</li><li>Analyze key content performance metrics and work to optimize performance in partnership with the digital &amp; demand gen team</li></ul><br> <b>Requirements</b><br><p><strong>For that mission you’ll need:</strong></p><ul><li>5+ years of experience creating and managing content for a global, hi-tech company</li><li>Proven track record in tackling complex, technical concepts and creating engaging, valuable and well-structured content</li><li>Native English speaker – required</li><li>Exceptional writing and editing skills</li><li>Strong team player with experience working in cross-functional teams</li><li>Solid project management skills, with experience overseeing the end-to-end content lifecycle</li><li>Experience in creating long-form copy (e.g. blogs, reports)</li><li>Experience in SEO strategies and content optimization</li></ul><p><strong>Additional extra points for:</strong></p><ul><li>Product marketing experience</li></ul><br>